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Dice Media forays into regional content with the launch of Telugu show

The series titled "Alludu Garu" will be available to stream on aha from 29 October.

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Mumbai: Pocket Aces’ long-form storytelling channel Dice Media is set to bring in the festivities a little early as it announces its foray into regional content with the launch of its first Telugu series “Alludu Garu.” The five-episodic series will be a weekly release starting 29 October on the Telugu streaming platform aha.

"Alludu Garu" is a remake of Dice Media’s super hit family drama "What The Folks!" that has seen three successful seasons. It is a coming-of-age story that revolves around the struggles of a newly married son-in-law Ajay (Abhijeeth Poondla) who is forced to stay alone with his over-caring in-laws in a conservative household for a few weeks.

"We are extremely excited to foray into regional content and expand our reach even deeper with the country. Telugu was a good first language to begin with since the audience is larger and there is a definite content and talent gap," stated Pocket Aces co-founder and CEO Aditi Shrivastava. "Recreating one of the successful titles with regional talent not only demonstrates the extended value of our IP, but also the relevance of the content throughout India. You will soon see more Telugu as well as Tamil originals from Dice Media.”

The series also stars veteran actor and director Y Kasi Vishwanath and popular Telugu film actress Dhanya Balakrishna. It is directed by Jayanth Gali, best known for his film "Love Life Pakodi" and co-produced by popular regional digital company Tamada Media. Well-known creators ChaiBisket have written the show.

“What The Folks! is one of our most loved series franchises and we are happy to be able to recreate its magic for our Telugu audiences. The story’s universal appeal made for a very seamless adaptation and talented creators such as our co-producers Tamada Media, ChaiBisket have helped ensure we capture all the regional flavours and nuances in our storytelling," said Pocket Aces showrunner Sarjita Jain.

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