iWorld

Dialog ViU partners ALTBalaji for original Indian content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/06/01/alt.jpg?itok=IC2DHyfY

MUMBAI: Dialog Axiata PLC from Sri Lanka has announced its partnership with ALTBalaji to provide users of its ViU service with original Indian video content for the first time in Sri Lanka, at subsidised rates. 

Dialog Axiata PLC senior general manager Global and content services Mangala Hettiarachchi said, “The launch of the ViU app signified a new era of accessible content for Sri Lankan consumers, not only in terms of local content but regional and international as well. Dialog’s partnership with ALTBalaji strengthens our commitment to providing consumers with a host of diversified content including programming in Hindi, Tamil, Bengali and more at affordable prices.”

Available in 90 countries with a global paid subscriber base of over 2.5 million, ALTBalaji is rapidly growing towards four million subscribers. With a growing library of original shows and a robust distribution strategy, ALTBalaji aims to reach out to audience worldwide.

Commenting on the association, ALTBalaji group COO and CEO Nachiket Pantvaidya said, “ALTBalaji is constantly working towards creating path-breaking content which caters to the Indian language urban mass audience. The response to our content so far has been overwhelming and we wish to make it available to audience inside all environments. Our association with Dialog will help us with a unique opportunity to reach out to a wide customer base and let them enjoy the content we are proud to present.” 

This strategic partnership with Dialog through the ViU app will result in the introduction of original Indian content to over one million Sri Lankan users, diversifying its already varied portfolio of offerings. To access over 150 hours of original content in various Indian languages, ViU users simply need to log into the app, click on the ALTBalaji for Dialog icon to download the app and subscribe at a subsidised rate. ViU users are entitled to a one-month free subscription and are required to pay only Rs 160 per month thereafter.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/tiktok.jpg?itok=dETywXZs
Tik-Tok begins testing 'link in bio' feature to monetise its billion plus user-base

MUMBAI: Popular social networking app Tik-Tok has begun limited test of a feature that will allow users to add links to products and e-commerce sites on their bio and posts. The Chinese short-video making platform, with a billion plus users, has been exploring ways to monetise its ever-increasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/shemaroo.jpg?itok=-IAvukqt
ShemarooMe expands in the USA Market

MUMBAI: ShemarooMe, a one-stop destination for bollywood films, classic cinema, Gujarati and other regional movies, devotional and kids’ content is now available on the Roku platform to users in the US. The availability of the channel on Roku devices further strengthens ShemarooMe’s presence in the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/zee5.jpg?itok=ky8kt-Ek
ZEE5 to premiere Dream Girl on 21st November

MUMBAI: India’s largest video streaming platform ZEE5, is all set to premiere one of the recent, most critically acclaimed films and an audience favourite Dream Girl. The biggest ever first-day opener for Ayushmann, Dream Girl is a comedy film based in a small town. In the film, Ayushmann Khurrana...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/amazon.jpg?itok=Al7RkxDL
Amazon Prime brings new season of The Expanse

MUMBAI: Season 4 of The Expanse, its first as a global Amazon Original, begins a new chapter for the series, with the crew of the Rocinante on a mission from the U.N. to explore new worlds beyond the Ring Gate. Humanity has been given access to thousands of Earth-like planets which has created a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/19/youtube.jpg?itok=_qMD3KsG
Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/amazon.jpg?itok=yoMHbOdN
Amazon Original Inside Edge trailer released today All 10 episodes of the second season to launch on Amazon Prime Video on the 6th of December, 2019

MUMBAI: In the next edition of the PPL, a volatile Vayu Raghavan leads the Mumbai Mavericks to face their biggest adversary yet, the Haryana Hurricanes, who are led by a reinvented Arvind Vashisht. But the teams must also counter colossal scandals that’ll rock the world of cricket. In the sport’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/kantaar.jpg?itok=3XZfNsVk
Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution

MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/shemaroo.jpg?itok=Oflqlai9
ShemarooMe expands its reach for global audiences

MUMBAI: Shemaroo Entertainment Limited, India’s leading content powerhouse has announced a worldwide launch of its video streaming platform – ShemarooMe, in more than 150 countries. With this move Shemaroo aims to bring entertaining content to every asli Bollywood fan in every corner of the world....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/18/Star-India.jpg?itok=u9FV1EgD
Star India's Gaurav Banerjee on Hotstar's content diversity, SVOD uptake & nurturing talent

Hotstar has consistently outperformed some of the global over the top (OTT) platforms in India with the help of a mix of TV show content, sports and the recently-added originals. After Criminal Justice, the next original to launch under the Hotstar umbrella will be Out of Love.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories