iWorld

Contiloe Pictures ventures into digital

VFX, animation and digital platforms are growth engines for the production house

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/14/man.jpg?itok=PyKQDlz5

MUMBAI: For more than two decades, Contiloe Pictures has been entertaining viewers on television through its premium content. This year, the production house is ready to enter the digital space and cater to the viewers of OTT platforms. The company’s first digital series State of Siege: 26/11 will premiere on ZEE5 on 20 March.

In an interaction with Indiantelevision.com, Contiloe Pictures founder-producer Abhimanyu Singh said, “We want to focus on telling stories, from across the spectrum - local, regional or national. Currently, we moved into the digital space, plus we are looking at visual effects and animation in a big way. We have a new facility started in Bhubaneswar and we are housing a few artists there. We are increasing our overall post production spends. All these will be new growth engines even as the traditional platform will continue to be our focus area.”  

The company spent a year researching and studying before producing digital content. “We started working on the story early last year when we acquired the rights to the book "Black Torando". Sandeep Unnithan, who came on board, had thoroughly researched for two years. We also got on board Lt Col Sandeep Sen who was second-in-command of the operation in Mumbai. He hand-held us through the whole making process right from research to how commandos operate in anti-insurgency,” said Singh.

He further said, “26/11 lasted for four days and it also has the aspect of a Pakistan-based terror house that trained nine attackers to attack in Mumbai. If we look at the whole story there is an angle of how the attack was planned, how media covered it and one of the NSC commandos (which nobody has explored) and how they fought with those terrorists. In the series you will get to see exactly what happened inside the attack and how our commandos did the whole anti-insurgency operations. This 360 degree angle has never been presented from the commandos' point of view.”

Singh said that the book takes into account all the three sieges of attack and how it happened, who were the perpetrators and how our black cat commando liberated the three sieges of Mumbai. "It’s a large enough story to be able to delve into an eight-hour format. The exciting part is that it’s a new space for us in the way we have approached doing it and the way we have prepped and crewed up for it. It has been a truly enriching experience for us,” said Singh.

The company acquired "Black Torando"’s rights to produce content specifically for OTT. Singh said, “When we decided to make shows for digital space we want to study it in the right manner. Now, finally we are getting a product that we are satisfied of. I believe it’s never too late or too early unless things are done right. The show that I make I should be able to do it in a right manner, so the way I prep for it, the way I produce it or the post- production everything should be done within the confines of creating premium content and that is what we have focused on. It’s a two-year job we have studied, learn, and applied and then we are entering the digital space.”

On the relation with ZEE5, Singh said that it has a big and large audience base and is experimenting too. "We find that this is the time to tell different kinds of stories. We have something in the pipeline and we want to take it organically; we don’t want to rush in,” he added.

On television, Contiloe has worked on genres like horror, thriller, comedy, mythology and historical and that helped in moving into the digital space.

Contiloe's current running shows on television include Tenali Rama and Vighnaharta Ganesh, both which recently completed successful 500 episodes. It has also previously created shows like Veer Shivaji, Jhansi ki Rani, Mahabali Hanuman, Chakravartin Ashoka Samrat, Maharana Pratap, Ssshhhh…Koi Hai amongst others which have achieved milestones in terms of their ratings, audience reception and appreciation.

Singh reiterated that TV continues to yield the same results. "Now TV is being consumed on digital so, there are new sets of audiences coming in. On digital we need to prep well and stand out. There are so many digital shows but only a handful of shows can be remembered. Both have their different set of challenges and both will continue to grow.”

He is aware that there are new types of audiences evolving and a change in television programming is required to cater to them. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/mx.jpg?itok=ePhLYsJf
MX TakaTak launches Fame House for top Indian influencers to create and collaborate

KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/pockr.jpg?itok=MEsGxhkQ
Pocket Aces partners up with Tinder & Pure Me for Firsts Season 3

MUMBAI: Pocket Aces is back with a new season of the hit Instagram series, Firsts. Presented by Tinder and PureMe, Firsts Season 3 explores a same-sex romantic relationship between two young women, who match on the dating app and experience an exhilarating journey of understanding love, life, and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/alt.jpg?itok=4-Z8EJ9a
ALTBalaji to conduct Writers' Lab, a YouTube online masterclass series to inspire & educate aspiring students of cinema!

To bridge the gap between the prolific writers of the entertainment industry and aspiring students of cinema, ALTBalaji – one of the country’s leading OTT platforms has come up with a thoughtful and unique initiative – ‘The Writers' Lab’. Proposed to be an online masterclass where renowned writers...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/tring.jpg?itok=ZEWy5HC5
ALTBalaji acquires 17.5 per cent stake in Tring

KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this investment, Tring’s valuation rose to about Rs 100 crore in the short period since its inception earlier this year. The celebrity shout-out and engagement platform was started...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/voot.jpg?itok=Extcfv46
Voot strengthens content portfolio with Shemaro’s linear channels

KOLKATA: Voot has announced a strategic partnership with India’s leading content powerhouse Shemaroo Entertainment Ltd. to provide its live linear channels Shemaroo TV and Shemaroo MarathiBana to the millions of users of the platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/game.jpg?itok=eOAgafnb
GEMS 2020: Indie game developers continue to rise and shine!

When compared to the gaming scene in the U.S. and Europe, India's indie game development space is taking baby steps. But indie creators are making headway and getting noticed.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/16/tran.jpg?itok=lnZyw92K
CapeTitans Games on bridging the gaps in game creation

The online gaming ecosystem is evolving rapidly in India. While many aspirant game developers are trying to make their mark on the industry, there is a gap when it comes to conceptualizing a game on the drawing board and selling it in the market. CapeTitans Games is trying to bridge that schism.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/15/ott.jpg?itok=N3QsmKbU
SC seeks Centre’s response on regulating OTT platforms

KOLKATA: It seems that when it comes to self-regulation, OTTs have a tough long road ahead, as the supreme court has sought the centre's response on a public interest litigation (PIL) for regulating these platforms by an autonomous body.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/15/voot.jpg?itok=wsfAFtti
Catch the latest episodes of the new socially-distanced Shark Tank – Season 12 in India on the same day as the US, exclusively on Voot Select

“The road to riches is never straight and narrow. It can be riddled with financial land mines.”

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required