iWorld

Chingari marks first anniversary with #SaalEkChingariAnek campaign

The platform has also launched a Chingari Anthem for creators

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/03/photogrid_plus_1627997502383.jpg?itok=ieSKbTLV

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

Chingari app CEO and co-founder, Sumit Ghosh said, “It has been a memorable one year. We saw a rapid upward growth trajectory owing to the efforts of the team. We shall continue to provide a plethora of opportunities to the artists in the country and aim at becoming the voice of the creators who often struggle to get an unbiased platform. The long-term objective of the brand is to foster the growth of art professionals so that they can explore their maximum potential and gain from it.”

The platform provides an independent stage for content creators, and promotes their passions and creativity through various contests. "In the past one year, the app has collaborated with various brands and celebrities to expand its user base and open new opportunities for the users on its platform", added Ghosh. "It has also developed a learning platform for content creators where artists can learn from experienced professionals and sharpen their skills." 

Chingari, COO and co-founder, Deepak Salvi said, “Just like entrepreneurs and institutions invest in science, commerce and technology, similarly our aim is to invest in nurturing talent and those who create it. Past one year has helped us understand the psychology, demographics and audience perception around creative content and we aim at harnessing this data and information to further upgrade our strategies for creators across the country to benefit from them.”

The anthem ‘Bann Chingari’ has been written by creative director Pranat Ghude, with a multilingual, millennial appeal to capture the essence of Bharat. The anthem is also available on leading music streaming platforms. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/20/5.jpg?itok=5lBSSMkS
Amazon Prime Video invests $ 1.2 billion in TV, movies and live sport in the UK

Amazon's streaming service Prime Video has announced that it invested more than £1 billion ($ 1.2 billion) in TV, movies, and live sport in the UK since 2018. 

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/20/vamsi-murthy.jpg?itok=MXjl479U
Vamsi Murthy joins Disney+ Hotstar as ED and Head-content marketing

Disney+ Hotstar has appointed Vamsi Murthy as executive director and head content and partnerships marketing. He announced his new role on LinkedIn.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/19/she-hulk.jpg?itok=kSkCB7I0
Disney+ Hotstar releases trailer for 'She-Hulk: Attorney At Law' in different languages

Disney+ Hotstar has released a new trailer and key art for Marvel Studios’ She-Hulk: Attorney at Law. It will stream exclusively on Disney+ Hotstar in Hindi, Tamil. Telugu, Malayalam and English from 17 August.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/19/paper.jpg?itok=mxcI6-xo
Pepper Content partners with Skillshare to grow the creator economy

The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/19/4d.jpg?itok=ZvNtgdmu
Optiminastic Media launches OTT production house 4Dots Production

Digital marketing agency Optiminastic Media has launched 4Dots Production, a full-fledged OTT production house. The launch of 4Dots Production marks Optiminastic Media’s foray into the digital entertainment industry.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/19/vibhu-agarwal.jpg?itok=NxZJLivS
Ullu to continue making edgy content: Vibhu Agarwal

OTT platform Ullu, launched in 2018, will not move away from creating edgy adult content, said founder Vibhu Agarwal at an event held recently. Instead, Agarwal has launched a Hindi general entertainment channel (GEC) ‘Atrangii’ accompanied by a catch-up OTT platform to cater to the family audience...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/genius.jpg?itok=647GA-ie
Marvel Studios signs 20-year deal with Stan Lee Universe

Marvel Studios has signed a 20-year deal with Stan Lee Universe to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various experiences and merchandising.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/netflix.jpg?itok=FWeV-h9R
Indian movies on Netflix's top-10 global chart

Indian films are attracting the global audience immensely. Half of the films featured in Netflix’s global non-english top 10 are from India this week.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/05/18/elon-twitter.jpg?itok=n_-sxVjv
The Twitter-Elon Musk tussle: To be 'bot' or not to be

The Twitter acquisition drama has been playing out- where else but on Twitter- on a daily basis (or hourly, if you go by Musk’s tweets) for the last several weeks.

iWorld Social Media