Brands leverage Amazon Prime's Mirzapur 2

Double Bull Cement, Vivo V20, Bondtite are tapping into the show’s massive popularity


MUMBAI: Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23. Due to its twisty-turny plot, memorable dialogues and meme-worthiness, the show has amassed a loyal fandom. And Mirzapur 2 is expected to attract an even bigger audience than the first season. Naturally, brands are eager to tap into this fan-following.

Amazon Prime Video has collaborated with brands such as Double Bull Cement, Vivo V20 and Bondtite ahead of the release of Mirzapur 2.

The online platform has come up with ‘Double Bull Amazon Mirzapur 2 Contest’ which offers an opportunity for viewers to win exciting Amazon vouchers.

Meanwhile, mobile brand Vivo has launched its new series Vivo V20 and has tied up with the show to leverage its popularity and connect with Indian audiences. The smartphone maker posted a video online which shows Guddu bhaiya and Munna bhaiya, the stars of Mirzapur 2, unboxing the all-new phone and sharing their experience while in character.

Vivo teams up with Mirzapur2

Adhesive brand Bondtite has also come onboard to bask in the reflected glory of Mirzapur 2. It has launched a 1 minute 35 second-long video recapping the events of season 1, with several mentions of the brand’s catchphrase Iss jod ka koi tod nahi (No one can break this bond) which highlights the various allegiances and factions in the show.

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