iWorld
Report on Shemaroo

Bolo Indya opens Bolo-Live streaming to wider audiences

It crossed one lakh monthly micro transactions during soft launch.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/22/id4.jpg?itok=cxxHkb5A

KOLKATA: Short video content platform Bolo Indya has unveiled its Bolo-Live feature, which comes with an integrated real time gamification in a form of gifting option where creators can be rewarded by their followers basis the content quality, density as well as the engagement which can be redeemed in cash on the Bolo Indya platform. Bolo-Live has already crossed one lakh monthly micro transactions during its soft launch.

The wider launch of Bolo-Live streaming capability is a step forward in the vision of Bolo Indya that aims to empower content creators from Bharat to transform their social capital to financial independence.

The platform currently has over 68 lakh users including 28.5 lakh creators, spread across 14 languages. With the unique service offering, Bolo Indya expects its creator income to grow by 300 per cent by December 2021.

As part of Bolo-Live, creator partners on the platform will now have an added streaming feature to go live, to deliver their specialised skills-based services as well as other highly engaging content to their follower base in the language of their choice. Users can send their favorite live performing creators a wider variety of digital gifts right from a rose for Rs 10 to even a space rocket for Rs 500 to a special occasion premium gift for Rs 1,000. With real time gamification, integrated in these broadcasting sessions, users can emerge as the top fans of their favourite creators in a broadcasting session and win incentives or goodies from their favorite creators.

The most popular emerging categories for Bolo Live currently include entertainment, fitness, comedy, fashion and lifestyle, language learning etc. Average transaction size during live session starts from Rs 20-25 with more than 100 micro transactions happening for each broadcasting session already.

Bolo Indya founder and CEO Varun Saxena said, "We are on a mission to build big data and artificial intelligence (AI) technology led platform that enhances the engagement of content creators with their followers at every touch point. Through live streaming, Bolo Indya’s ‘equal opportunity’ algorithms infuse new life to engagement between short video creators and their followers and help creators gain more revenues for their content creation ability.”

 Virtual gift giving is one of the top preferred activities by lovers of online streaming and Bolo Indya is the first home grown short video app to bring this to the creators and consumers of local language short videos in India. This coupled with Bolo Meets, personalised online services sessions hosted, distributed and delivered on the platform makes it a full 360-degree journey for content consumers to engage with their favorite creators, and for creators to be able to earn by monetising their connect and credibility with their follower base. Creators’ earnings have gone up since the soft launch of gifting on the platform, and now average earnings of top creators on the platform stand close to Rs 90,000.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160115_800_x_800_pixel.jpg?itok=zgzpHsMn
SC grants interim protection to Amazon Prime Video’s Aparna Purohit

New Delhi: The Supreme Court on Friday granted interim protection from arrest to Amazon Prime Video's India originals head Aparna Purohit in the FIR registered by Uttar Pradesh police in connection with the web series, Tandav. The court was hearing Purohit’s appeal challenging the Allahabad high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/tandav.jpg?itok=BwEvlLTv
SC favours OTT guidelines, says screening needed

KOLKATA: The Supreme Court on Thursday remarked that there should be pre-censorship of OTT content like films while hearing a plea by Amazon Prime Video India originals head Aparna Purohit. She had moved the apex court challenging Allahabad high court order denying anticipatory bail to her in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/amazon.jpg?itok=fFJh_nhg
Amazon tweaks new app logo after comparison with Hitler’s moustache

MUMBAI: If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides. Taking this imagery even further, the e-commerce giant had unveiled its new app icon in January featuring...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/aditya.jpg?itok=Ik4oc6uY
Epic On now streaming on Airtel Xstream platform

KOLKATA: Premium OTT platform Epic On has tied up with Airtel Xstream to offer its users the Epic On subscription at a special price. The partnership would allow Xstream users to access the comprehensive library of thousands of hours of titles ranging from movies, TV shows, and documentaries.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/shorts.jpg?itok=OorMy8P-
ShortsTV forays into OTT space with Airtel Xstream

KOLKATA: ShortsTV has partnered with Airtel to launch its first video-on-demand service on Airtel Xstream that can be enjoyed on both the mobile app as well as television screens. ShortsTV is now available at a nominal subscription of Rs 99 per month and Rs 499 for a year.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/img_04032021_125214_800_x_800_pixel.jpg?itok=9n3rCIF8
SonyLiv’s Scam gets season two, will tell The Telgi Story

MUMBAI: After delivering a monster hit with Scam 1992: The Harshad Mehta Story, SonyLiv and Applause Entertainment are looking to recreate the magic with the second season of the Scam franchise. Tentatively titled Scam 2003: The Curious Case of Abdul Karim Telgi, the show will be adapted from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/v.jpg?itok=gc20qu-r
Bombay HC orders Amazon Prime Video to take down Telugu film ‘V’

NEW DELHI: The Bombay high court has directed OTT platform Amazon Prime Video to take down Telugu movie V following a defamation suit filed by a Mumbai-based actor. Sakshi Malik has sought the deletion of a scene in the film in which her portfolio picture was used without her permission. The court...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/netflix.jpg?itok=ZH48NWgU
Guest column: Implications of the new digital media code for online content platforms

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021, framed under the Information Technology Act 2000, were notified on 25 February 2021.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/04/mix.jpg?itok=jpZAaCMU
Pay-per-view takes off in India, but has a long way to go

While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required