iWorld
Report on Shemaroo

Bigger, darker and stronger - Aashram Chapter 2 breaks records with 500% higher streams on Day 1 when compared to its first outing

The Prakash Jha directorial emerges as a roaring success for MX Player

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/13/ashram.jpg?itok=y0crFF8n

Mumbai: 12 November, 2020: Having clocked ~ 450Mn streams in the 2.5 months since its release and becoming one of the biggest web shows in the Indian OTT ecosystem, Aashram has returned amidst heightened anticipation with Aashram Chapter 2 - The Dark Side that launched on MX Player yesterday. This second edition has broken records from the word go and has emerged as a runaway hit for the free to use platform. When compared to its first outing, Chapter 2 has witnessed a massive 500% higher streams on Day 1 and is performing exceedingly well on the platform - on every metric. 

Speaking about the first day reaction, Prakash Jha said, “It seems like the characters and the events fictionalised in the story resonates the experience of people in real life. They definitely have connected to the emotions of the story and that has translated into this massive viewership. Working with MX Player and its team has been a wonderful experience and I look forward to continuing it.”

Bobby Deol added saying, “After Part 1, we were all excited yet nervous about the launch of Chapter 2. We’ve all put in great efforts and I am overwhelmed by the response. My character has really been greatly appreciated by the audiences and this is a huge encouragement for me.”

“It is always great to see a content piece you have created to be so widely appreciated. Aashram Part 1 had gone on to break all records and now with Chapter 2 opening with such great numbers, we believe it is set on a similar path of success”, concludes Gautam Talwar, Chief Content Officer, MX Player.

Coupled with an intriguing narrative, the well-rounded marketing campaign for this crime drama, including impactful print ads, OOH, social & digital experiences, PR and performance marketing has driven the show to achieve such great numbers on Day 1. 

Watch the series NOW, exclusively on MX Player: https://bit.ly/AashramChapter2 
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/img_21042021_133856_800_x_800_pixel.jpg?itok=2osryZqd
Lionsgate Play marches into Indonesia market

KOLKATA: Global streaming platform Starz has launched its direct to consumer OTT app Lionsgate Play in Indonesia, expanding its presence in Asia following a successful launch in India.  With this, Lionsgate Play’s deep library of Hollywood blockbusters, film franchises and first-to-Indonesia...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/photogrid_plus_1618991448236.jpg?itok=QWYjgF-w
BookMyShow restructures senior leadership to bolster India operations

KOLKATA: Ticketing platform BookMyShow has rejigged its senior leadership, as the company strengthens its India management team across key business verticals. As part of the new structure, Anil Makhija will be in charge of scaling live entertainment operations as COO - live entertainment &...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/photogrid_plus_1618987396401.jpg?itok=XcLnpzWg
Consumer spending on video grew 9% in APAC in 2020

New Delhi: Consumer spending on video in the Asia Pacific (APAC) region grew nine per cent in 2020 to reach $58.3 billion in aggregate, according to a new analysis and research released by Media Partners Asia.

iWorld Video On Demand
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/as.jpg?itok=FTQ5JUUp
Netflix global TV head Bela Bajaria dishes on 'local impact strategy'

Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms of pricing and content. To break the stereotype, the streaming giant has taken several measures like launching a mobile-only plan.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/ops.jpg?itok=0_Cn5Y2k
The future belongs to creator-led franchises: James Murdoch

Creator-led franchises will be more powerful and more profitable in the years to come if they can take a little more risk and own their IPs, said James Murdoch former chief executive officer of 21st Century Fox and now the founder & CEO of private holding company Lupa Systems.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/21/netflix.jpg?itok=GPhOVpXR
Netflix adds 3.98 mn subs in Q1, to spend $17 bn on content this year

After a year of astounding growth, Netflix has missed the subscriber addition estimates in the first quarter of 2021. The company has added 3.98 million subscribers globally in contrast to its six million guidance.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_184736_800_x_800_pixel.jpg?itok=U9F-mQR4
Twitter India appoints Apurva Dalal to lead its engineering efforts

NEW DELHI: With the aim to strengthen its operations, Twitter has appointed Apurva Dalal as director of engineering in India. Being a priority market, and Twitter's fastest-growing market globally, the microblogging platform is also planning to hire for other roles in the country, including...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/20/img_20042021_125402_800_x_800_pixel.jpg?itok=M1j6qnCQ
Hungama Play bets big on regional language content

KOLKATA: Hungama Digital Media’s VoD platform Hungama Play has unveiled plans to release more than 20 original shows in six Indian languages over the next 12 months. These languages include Hindi, Tamil, Telugu, Kannada, Marathi and Bhojpuri, which together contribute to over 80 per cent of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/19/img_19042021_142934_800_x_800_pixel.jpg?itok=J6CDo-F6
Chingari partners with new OTT Biiggbang Amusement

KOLKATA: In a bid to strengthen its positioning among millennial consumers, short video app Chingari has partnered with newly-launched OTT platform Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required