iWorld

Benchmark Broadcast partners with Adobe to upgrade video & audio services

Partnership looks at 3 areas: support, workflow & system design, and software integration.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/18/ado.jpg?itok=gs1Zsc2E

Mumbai: In the last few years, the media and entertainment industry has taken a giant leap, thanks to the digital transformation that it has witnessed. The industry leaders now increasingly recognise technology’s strategic significance and do not see it merely as a tool for operational efficiency.

On the other end of the spectrum, consumers are keen to explore new experiences, including audio and video content. Their consumption avenues are not limited to TV, but also cover OTT platforms, web, social media, and native apps. For media and broadcasting companies, the evolution is a lifetime opportunity, and it requires them to use agile and effective ways to create a niche for themselves.

Setting ‘Benchmark’ since 2006

Established in 2006 in Singapore, Benchmark Broadcast Systems is a consultant and technology partner for media and broadcast companies in Asia. The company has over 50 in-house engineers and more than 500 years of cumulative experience in the broadcast industry to empower broadcast and media clients. The team works for end-to-end systems integration, project roadmaps, site support and maintenance, and personnel training.

From assessing requirements to designing systems, procurement, installation, and maintenance, Benchmark provides all services to its clients, which includes several broadcasters in the Indian sub-continent and Southeast Asia - CNBC, Mediacorp, Aljazeera, Nepal TV, and MyTV among many others.

For the uninitiated, production companies work with multiple vendors who provide a complex array of equipment and software — from the network, storage, and compute infrastructure to editing software, ingest systems, and media asset management. Often, these companies struggle to put all of these complex pieces together and follow a streamlined workflow. As a systems integrator, Benchmark works with each client to identify and implement a customized solution to address their specific problem.

The pandemic has not only catalysed the demand for digital content but also changed the production environments significantly. At this juncture, Benchmark set out to look for new-age solutions which help its clients respond to the changed environment and maintain their competitive edge.

Adobe joins the saga

Being a leader in creating digital experiences, Adobe’s solutions create environments that help media companies achieve their goals.

In September 2020, the company introduced the Adobe Certified Service Partners for Video and Audio program. The program helps systems integrators gain the high-level knowledge and confidence needed to deliver their services in three strategic areas: support, workflow and system design, and in software integration. Systems integrators that meet proficiency requirements in all three areas become Adobe Certified Service Partners for Video and Audio. The program supports partners in several ways. Through training, engineers become proficient in each service areas, giving systems integrators a clear path to gaining skills that will enable them to compete in the industry and better serve their clients. They can also leverage the certification as a unique selling point to offer professional services to their clients.

Benchmark Broadcast’s relationship with Adobe is not a recent one. The company has been successfully creating workflows for its clients by using Adobe Premiere Pro. Therefore, the leadership at Benchmark was excited to have their engineers be a part of the Adobe Certified Service Partner for Video and Audio program.

The program modules offer structured lessons about best practices on building the right workflows throughout the production journey. This enables Benchmark’s engineers to be more efficient in managing timelines yet develop a deeper understanding of systems integration, as they aim to improve the Adobe ecosystem for clients.

Amid the demand for complex remote production environments, production houses need trusted partners to help them with effective integration and the desired production workflow.

By joining the Adobe Certified Service Partners for Video and Audio program, Benchmark attempts to enhance the customer’s trust. For a relatively small team at Benchmark, the certification becomes a testimony of its experience with the Adobe ecosystem and the ability to get the work done.

By becoming an Adobe Certified Service Partner for Video and Audio, Benchmark Broadcast Systems is pushing the envelope in helping media and broadcast companies adapt to new consumer demands.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/game.jpg?itok=Xv3HOPT0
Indian mobile gaming to become a $5bn+ industry by 2025: report

The gaming sector in India is growing faster than most media sub-sectors - including cinema and home entertainment, audio and more. The industry is currently generating $1.5 billion revenue and is expected to triple to $5 billion plus by 2025 on the back of the "mobile first" phenomenon, according...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/hk.jpg?itok=GMPnjLVM
Indian content producers see uptick in revenues from online video platforms

The production of local originals in India is heating up and giving a boost to the creative economy. Online video platforms are expected to invest heavily into local original content to ensure robust paid subscriber growth.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/avia.jpg?itok=zBSfdbR1
Satellite remains an essential element of video distribution: AVIA

The Asia Video Industry Association (AVIA) hosted its annual satellite industry forum on 18 November as a virtual conference.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/saregama.jpg?itok=IaDH-rXr
Saregama inks music licensing deal with Chingari

Music label Saregama has inked global music licensing deal with homegrown short-format app Chingari.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/eros-bsnl.jpg?itok=fjSE2pG5
Eros Now extends partnership with BSNL to cover postpaid customers

Eros Now, the South Asian OTT entertainment platform owned by Eros STX Global Corp, has announced the extension of its partnership with the Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL). Eros Now had first partnered with BSNL in 2019 for its prepaid user base.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/leap-logo.jpg?itok=XCOWwXJn
Disney+ Hotstar launches LEAP program for agencies

Disney+ Hotstar has announced the launch of LEAP - An educational program for agency planners on advertising solutions and online video marketing on Disney+ Hotstar.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/gaurav-sunil.jpg?itok=Ee3dBi0v
Prime Video’s Gaurav Gandhi, Disney+ Hotstar’s Sunil Rayan on growing SVOD in India

After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated trends rationalised, players in the OTT.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/pub.jpg?itok=-9LMA764
PubNation summit 2021: Tracking the next big surge

The last 18 months saw the publishing industry adapting to several new trends, leading the way to new business models and use of the latest technology. Data became the new currency, and aggressive efforts were made to mine this data to gauge the audience behaviour that also went through a constant...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/24/img_24112021_115510_800_x_800_pixel.jpg?itok=xRTcLJjf
Netflix to acquire virtual production studio Scanline VFX

Mumbai: Netflix has announced its plans to acquire virtual production studio Scanline VFX. The company is responsible for the visual effects in Netflix series like "Cowboy Bebop," "Stranger Things," and "Blood Red Sky." The company expects to complete the acquisition by the end of first quarter...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required