iWorld

Applause Entertainment expands into Southern markets; unveils Chennai office

Pramod Cheruvalath and Vighnesh Menon join Applause to spearhead this ambitious plan.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/07/05/sameer-nair.jpg?itok=AcL4A1wb

Mumbai: Aditya Birla Group's venture Applause Entertainment on Tuesday announced its expansion in the southern market and set up a dedicated office in Chennai. Buoyed by the opportunities that regional OTT space presents, Applause will further develop its South content acquisition and creation strategy.  

Sign of Life Productions director and producer Pramod Cheruvalath has joined as the south – content head to spearhead this ambitious plan along with Applause Entertainment producer Vighnesh Menon.

Pramod had earlier produced Iru Dhuruvam (Tamil) along with Applause Entertainment for SonyLIV and will now be responsible to build Applause’s content slate in all four Southern markets to create a diversified slate of premium series and movies across languages. Previously, the content studio has also produced series like Humble Politician Nograj (Kannada), Vadham, and Kuruthi Kalam (Tamil), apart from producing the second season of Iru Dhuruvam.

Commenting on this expansion, Applause Entertainment CEO Sameer Nair said, “The global streamer has created a flat Earth and indeed, a global village. Content from every geography and in every language has the opportunity to reach audiences everywhere. After our successes in the Hindi/Hinglish category, we are really keen to work with the amazing talent in Tamil, Telugu, Malayalam and Kannada to tell rooted authentic stories for a domestic and international stage.  On-boarding Pramod to oversee the expansion is our first step in that direction. His extensive network, market knowledge and creative expertise will help build our unique hub & spoke business model in the key Southern markets”.

Pramod Cheruvalath shared, “Ever since its inception, Applause Entertainment has backed and produced clutter-breaking content across genres. Regional content has unexplored potential and the ability to establish a strong connection with a local, national and international audience. Happy to take on this new role to work with Sameer and the team at Applause Entertainment to upscale the Applause Slate with genre breaking authentic and relatable South stories for a worldwide audience.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/13.jpg?itok=2aSBG06j
DNEG appoints Academy Award, Bafta winner Janek Sirrs as visual effects supervisor

Sirrs' list of production VFX supervisor credits to his name includes Marvel movies like “Doctor Strange in the Multiverse of Madness” (2022), “Spider-Man: Far from Home” (2019), “Spider-Man: Homecoming” (2017), “The Avengers” (2012), and “Iron Man 2” (2010).

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/17/12.jpg?itok=nLJqY3ij
PlayerzPot ropes in actress Rashmika Mandanna as brand ambassador

The fantasy sports and casual games platform PlayerzPot has just turned seven! Celebrating the milestone, the brand has announced actress Rashmika Mandanna as the brand ambassador.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/tata-play2.jpg?itok=cHgr4u-Q
Tata Play Binge service now offers content from Planet Marathi, Namma Flix and Chaupal

Tata Play has added three new OTT platforms—Planet Marathi, Namma Flix, and Chaupal—to its Tata Play Binge offering.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/16/linkdin.jpg?itok=Hg4edyZw
Linkedin’s efforts to boost content creation on its platform

Professional online social network LinkedIn is looking to boost content creation efforts in the country. Engagement on the platform, it said, has skyrocketed.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/15/vishal-soni_3.jpg?itok=IWSuC41P
GUEST COLUMN: The role of AI and ML in the media industry

There is truly no such thing as "show business!" We have seen the world of entertainment and media shape shift over the last few years, and more dramatically ever since the world around us changed in the wake of the pandemic. The entertainment industry showed a massive fillip during the lockdown...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/z7.jpg?itok=Nea6Fp-1
Aha plans to expand in Tamil market; observes potential business opportunities in Avod model

Launched in 2020, video-on-demand streaming service Aha, which provides 100 percent Telugu content, has created its own space in the minds of audiences. Aha, which was dependent on the subscription video on demand (SVOD) model for revenue, has decided to go 'hybrid'. Subscribers will now decide if...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/trai.jpg?itok=2QGFTSbJ
Trai extends deadline to receive stakeholder comments on ‘renewal of MSO registration’ consultation paper

The Telecom Regulatory Authority of India (Trai) has extended the deadline to receive comments & counter comments on the consultation paper ‘renewal of multi-system operators (MSOs) registration’. Stakeholders can submit their written comments by 24 August and their counter comments by 31...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/13/ott.jpg?itok=c34xdx8e
OTTplay launches quirky campaign to woo audiences across India

OTTplay has rolled out a new campaign ‘Maze Karo Multiply’, introducing a one-of-its-kind proposition for the fast-growing OTT audience in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/08/12/manorma1.jpg?itok=_F_W-rjD
ManoramaOnline's campaign celebrates the homecoming of every Malayali's superhero

Onam celebrates the homecoming of every Malayali's superhero, the benevolent king Mahabali. When it comes to good times, Malayalis consider the times of the legendary Mahabali to be the gold standard.

iWorld eNews