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Amazon woos Prime Day shoppers with more Prime Video and Music content

The strategy has been to convert these viewers into shoppers.

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MUMBAI: Amazon Prime Day’s second edition, featuring more than one million deals, is starting this Monday. As a prelude to the mega sale, the e-commerce giant has been offering more entertainment on its Prime Video and Prime Music platforms to keep subscribers engaged.

One week prior to the sale, to be precise, from 10 July, it started dropping titles with the release of the Amitabh Bachchan starrer 102 Not OutRaazi and Transformers: The Last Night are also slated for release. Members also have access to other blockbusters including Dunkirk and a Telugu hit Officer. Along with new international blockbusters, regional titles are also available.

Amazon wants to take the Prime Day concept beyond products. Moreover, prime members have been getting access to specially curated playlists in several Indian languages on Prime Music. Till the last day of the sale Amazon will have more for the members who tune in to its music platform.

This year Amazon Prime Day’s global reach has been extended to four more countries including Australia, Singapore, Netherlands and Luxembourg.

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