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Amazon Prime Video drives 'LOL- Hasse Toh Phasse' promotions with Pac-Man game

It has also come up with #LastSeenLaughing campaign.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/05/03/photogrid_plus_1620044351237.jpg?itok=1X-88xr2

KOLKATA: Amazon Prime Video is all set to add to the excitement of the launch of the it’s original series LOL- Hasse Toh Phasse, as the chaotic and fun madhouse transforms into a PAC-MAN maze. The streaming service has rolled out a limited edition Pac-Man game as a part of a consumer engagement campaign for the unscripted comedy reality show.

This maze chase video game has the show’s hosts and comedians as Pac-Man icons. The player can choose their favourite comedian to play the game, and then try to evade the hosts Boman Irani and Arshad Warsi’s sharp and vigilant watch. The player has to score as much as possible with three lives to navigate through three challenging yet exciting levels. With an engaging and addictive web and mobile (iOS & Android) interface, this limited edition Pac-man game will have gaming enthusiasts and fans of the series hooked.

The streamer has also come up with a quirky consumer engagement campaign titled #LastSeenLaughing by posting a flurry of memes about funny instances from its shows and movies, with the hashtag. Jumping on the bandwagon, close to a 100 brands which include Zomato, Jack and Jones India, Mentos, Dunzo and Rage Coffee joined the conversation along with netizens.

An international format comedy show with an Indian twist, LOL- Hasse Toh Phasse brings together comedy kings Boman Irani and Arshad Warsi to keep a vigilant watch on India’s 10 most celebrated comedians: Aadar Malik, Aakash Gupta, Aditi Mittal, Ankita Shrivastav, Cyrus Broacha, Gaurav Gera, Kusha Kapila, Mallika Dua, Sunil Grover and Suresh Menon. Bringing the toughest challenge of their life, the show witnesses the contestants pitted against each other in a house with two objectives - to make others laugh and more importantly, ensure that they should be the last one standing with a straight face!

Visit www.lolpacman.com to play the game.

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