iWorld
Report on Shemaroo

Amazon Prime hits 200 million subscribers

The pandemic has elevated the popularity of Amazon Prime in countries like India.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/17/img_17042021_135625_800_x_800_pixel.jpg?itok=MkrVlGP8

NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

For comparison, Netflix had over 204 million users at the end of 2020, while Disney+ has amassed more than 100 million users in an year of its launch. Considering the viewing plans, Amazon is considered the most affordable when compared to Netflix and Disney+, and it is giving the OTT platform widespread acceptance in countries like India. 

Streaming service Prime Video is simply an added value element included in Prime membership. Amazon has never officially revealed how many Prime subscribers are actively using the Prime Video function. 

However, the company’s attention to churn out  video content has surged significantly over the years. Web series and movies produced by Amazon Studios (which invariably land on Prime Video) are finding favour not only with viewers but critics, too. The OTT platform’s star has been rising on the back of popular shows like The Boys and The Marvelous Mrs. Maisel, as well as Oscar-nominated films like Borat Subsequent MovieFilm and Sound of Metal.

Bezos, who will be replaced by former AWS head Andy Jassy as Amazon CEO this year, said in his final letter to the company’s shareholders that Amazon customers have connected more than 100 million smart home devices to Alexa. 

Further, he informed that Amazon is currently employing more than 1.3 million people worldwide. 

"Last year, we hired 500,000 employees and now directly employ 1.3 million people around the world. We have more than 200 million Prime members worldwide. More than 1.9 million small and medium-sized businesses sell in our store, and they make up close to 60 per cent of our retail sales," wrote Bezos. 

The world’s richest man added that Amazon has created $1.6 trillion of wealth for shareowners. Additionally, the etailer spent $11 billion on video and music content in 2020, up from $7.8 billion in 2019, and it includes contents for Amazon Prime Video and royalties from Amazon Music. 

Talking about Andy Jassy, Bezos said, "Andy is brilliant and has the highest of high standards. I guarantee you that Andy won’t let the universe make us typical. He will muster the energy needed to keep alive in us what makes us special. That won’t be easy, but it is critical. I also predict it will be satisfying and oftentimes fun.'' 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/shorts.jpg?itok=E4pjIE3O
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/upgrad.jpg?itok=UrDMQAwl
upGrad introduces online 'Study Abroad' program

The Covid-19 pandemic played spoilsport with people’s plans to seek higher education at foreign universities. With the crisis showing no signs of abating soon, would-be-students are re-evaluating their priorities or are in quandary on how to fulfil their desire to “study abroad”.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620826407085.jpg?itok=EQ_vFrsZ
James Murdoch & Uday Shankar go the SPAC way to fund new venture

Former top Disney executive Uday Shankar and Lupa Systems founder and CEO James Murdoch are getting on the special purpose acquisition company (SPAC) rush. Months after joining forces for a new media and tech venture, the dynamic duo is looking to raise $345 million for the same.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/wa.jpg?itok=Z7OrM9Ue
No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mix.jpg?itok=5zpcTQYF
For 'Bhai' fans & others, here's what not to miss on OTT this week

As more and more people remain in the safety of their homes due to the pandemic raging outside, OTT platforms like Netflix, Disney+Hotstar, Amazon Prime Video, and Zee5 are providing ample doses of entertainment to keep the audience stress-free.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/mx.jpg?itok=UKiNr2Eq
How MX TakaTak plans to sustain its initial success

MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/09/photogrid_plus_1620540650393.jpg?itok=23QgmOG2
Facebook scamsters now using duplicate IDs for ‘friend in need’ con

MUMBAI: Facebook users beware! There’s a scam gathering pace once again on the social network. And the deceivers are borrowing it from the email phishers who conned many an unsuspecting innocent in the past. At that time, the rogues would pretend to be someone else you knew, and would send you an...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/07/photogrid_plus_1620387920878.jpg?itok=D_mEqenx
ViacomCBS adds 6 million global subscribers to reach 36 million mark

New Delhi: ViacomCBS added six million new streaming subscribers in the first quarter of 2021, reaching a total of 36 million global streaming subscribers said the company on Friday, while reporting financial results for the quarter ended 31 March.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required