iWorld

ALTBalaji partners with Microsoft and Eko India Financial Services to pilot a cloud coordinated content distribution network that saves cellular data

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/24/alt.jpg?itok=15PZvLBW

MUMBAI: Leading homegrown OTT platform, ALTBalaji has announced a consumer benefitting alliance with Microsoft and Indian fintech company, Eko India Financial Services Pvt. Ltd. The association will allow the digital SVOD platform’s subscribers to use Microsoft’s BlendNet technology to download and access ALTBalaji content without consuming large amounts of cellular data.

BlendNet technology enables videos to be disseminated through a combination of cloud-enabled metadata systems. The file is then transferred onto the recipient’s mobile using peer-to-peer local Wi-Fi, after asking for the necessary permissions from the users. While the creation of this cloud plane might need a data network, the transfer of data will happen over local WiFi. Subscribers will be able to browse through all the content available within the app and get those files offline from nearby EKO retail stores, as well as from other users who have the same content that is being searched for. A subscriber on an average consumes 2-3 episodes per day using 1GB of their data, BlendNet will ensure that bulk data transfers happen locally increasing content consumption amongst its audience. Incase,  the consumer is in a remote region, then BlendNet will postpone the downloading of content till you come to a place where someone else has the same file nearby. This feature serves as a value proposition for ALTBalaji subscribers as they can now access their favourite content even in areas with low internet connectivity without adding any data costs over and above to the subscription cost which is an economical Rs 100 for 3 months and Rs 300 for the annual pack.

Speaking on the technical association, Nachiket Pantvaidya, CEO ALTBalaji and Group COO Balaji Telefilms said, “These technologies enable a large portion of the Indian population to bridge the digital divide and are enabling audiences from India’s heartland to access and participate in the digital revolution. At ALTBalaji it has always been our endeavour to reach out to the masses and enhance our users’ experience through such services, while being affordable. And through this pilot feature, we aim to attract more viewers to our platform from areas with not so good internet connectivity.”

Dr. Sriram Rajamani, Managing Director, Microsoft Research India, said “It’s inspiring to see new solutions that enable end users across the socio-economic spectrum to access content and data in ways that are cost effective and impactful. Such technologies that combine the cloud with cheap, readily available and seamless connectivity for the end user have the potential to positively impact the lives of millions of people.”

Meetul Patel, COO, Microsoft India, said, “Technological innovation is a great enabler towards a more digitally connected nation. Microsoft’s BlendNet is a great example of advanced technologies being used to make information and content accessible to all. It leverages the power of the cloud and intelligent edge networks to address gaps in connectivity and reduces the costs of content distribution. We are excited about this partnership which will help many more in India access and experience the benefits of digital content.”

Commenting on the association, Abhinav Sinha, Co-founder and COO, Eko India Financial Services, said: "Eko is pleased to partner with Microsoft and ALTBalaji on this breakthrough project. It is always our endeavour to enhance brand, customer relationship via access to our platform and our vast network of merchants. This new technology by Microsoft, offered via ALTBalaji, enabled at our merchant outlets, would provide customers quick and direct access to content without consuming data. We believe this win-win partnership will be a welcome service to our business partners and customers. At Eko, we are committed to taking digital products to the masses and help everyone benefit from the digital economy.” 

With 45 Originals as part of its vast and diverse, multi-genre content library, ALTBalaji continues to entertain audiences like never before. Shows like ‘Apharan,’ ‘Home’ ‘The Test Case’ ‘Kehne Ko Humsafar Hain,’ ‘PuncchBeat’ and the latest being ‘Coldd Lassi Aur Chicken Masala’ have received adulation and accolades aplenty from across the length and breadth of the country.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/yuvraj.jpg?itok=BUefJDgv
Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus

MUMBAI: Short-video platform Likee has partnered with health-tech brand Healthians, backed by cricketer Yuvraj Singh, to raise awareness about the global pandemic, which has affected as many as 185 countries across the world. As part of the collaboration, several doctors associated with Healthians...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/hooq.jpg?itok=YC-FSLvA
Multi-territory video streaming service Hooq files for liquidation

MUMBAI: Multi-territory video streaming service Hooq said last week that it has filed for liquidation as giant players are looking more into streaming services and the competition intensifies across the globe. The service was launched in 2015 by the Singapore-based telecom company Singtel and was...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/Untitled-1.jpg?itok=l-7UnM-Y
Rising consumption of OTT content in the times of COVID-19

Our world is tranforming. With its 1.34 billion population, India is actually sitting on a ticking bomb ready to explode, if things are not taken in control swiftly and efficiently.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/gaming.jpg?itok=w3flbBSR
Impact of COVID-19 on online gaming industry

The world is grappling with the fear of the global pandemic. With financial markets plummeting, the majority of countries under lockdown and a global recession looming, a wave of fear and anxiety is running through countries across the globe. While the dire consequences are visible, it is still too...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/tab.jpg?itok=_1yuwI8S
Over 10 mn paid for OTT video subscriptions in 2019: FICCI-EY report

The Indian media and entertainment industry has moved beyond the era where consumers are not willing to pay for premium content online. Although the number of paying consumers remains low compared to overall users, the growth is visible, according to FICCI-EY 2020 report.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/shemaroo.jpg?itok=KdvIE6Cu
Shemaroo Entertainment and Resso inks music licensing deal

MUMBAI: Shemaroo Entertainment Limited has entered into a strategic music licensing partnership with Resso in India, the world’s first social music streaming app from ByteDance, the international technology company based out of Beijing and the parent company of TikTok. Through this association,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/ott.jpg?itok=dwdxh8P3
Time spent on OTT audio streaming apps goes up by 42%

MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from home, Indians in the metropolitan cities are looking at ways to keep themselves entertained and/ or to find “companions...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/zee5.jpg?itok=3btvrIys
ZEE5 opens up premium, new original shows for free

MUMBAI: During this unprecedented situation and lockdown across the country, ZEE5 is providing an uninterrupted dose of entertainment to all those who are confined to their home via its initiative #BeCalmBeEntertained. As part of this initiative, ZEE5 will bring a slate of new original shows for...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/26/hoichoi.jpg?itok=84DTIJlj
Hoichoi taking measures to reduce internet consumption overload

MUMBAI: In the wake of COVID-19 security measures, where the government is advising the population to stay home, work from home and follow social distancing, internet consumption has risen to such an extent that the COAI (Cellular Operators Association of India) has requested prominent streaming...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required