iWorld

AltBalaji collaborates with ketto india; launches #oonchiudaan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/23/alt.jpg?itok=bhGwUNwB

MUMBAI: ALTBalaji, India’s leading homegrown OTT platform, in association with Ketto India launches Oonchi Udaan —an initiative that will help in empowering women across our country. Through this initiative, the OTT player aims to create a deep impact in contributing towards women’s welfare in order to get them ready for the future and face the world with utmost confidence. As part of the initiative, Rs.5 from each ALTBalaji subscription will be donated as proceedings towards this cause. It has always been ALTBalaji’s endeavour to portray the strength of today’s Indian woman with each of its initiatives and even the strong characterization of women depicted in its shows.

Oonchi Udaan will work towards the betterment of the underprivileged women of our society by providing them with education, teaching life-skills and enhancing their livelihood skills. In addition to that, it will also help build a strong 360-degree life of learning and economic foundation that equips women to escape the cycle of poverty.

Commenting on the collaboration, Divya Dixit, Senior VP & Marketing Head ALTBalaji said, ‘Women empowerment and their upliftment in modern-day society is extremely close to our hearts at ALTBalaji. It is something that is also highlighted prominently in our women-centric shows whether it be Haq Se, Kehne Ko Hum Safar Hain, The Test Case or the most recent one Mission Over Mars.  Oonchi Udaan aims to empower underprivileged women to learn new skillsets and becoming independent. It is our one small step in the right direction towards women receiving the support and we request you to support us in this mission”

Speaking on the association, Varun Sheth, CEO of Ketto said, “The development of our nation is directly appended to the empowerment of women. It’s utterly essential that we as a nation address this problem of socio-economic inequality where women succumb to poverty due to lack of education, resources, and skill development. Crowdfunding can help create the much-needed avenues for women empowerment wherein initiatives like ‘Oonchi Udaan’ are funded to help equip women with skills required to escape the cycle of poverty.”

ALTBalaji with its latest web series M.O.M – Mission Over Mars, showcased an inspiring story of determination and faith of four women scientists who led the Mars mission. They not only led it, but made it a resounding success despite the lack of resources, time and at the brunt of constant doubts and taunts. To help kick-start this initiative, the digital platform is donating towards the cause through every new subscription they receive for Mission-Over-Mars.

With the brand’s presence being extremely strong amongst a wide cross-section of the population in the country, the initiative will help to create awareness and acceptance amongst the masses. Building on the legacy of creating iconic shows, ALTBalaji’s exclusive content library has built a catalogue of more than 45 Originals like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which continue to be lauded by viewers across the globe.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/02/Aditya%20Pittie_0.jpg?itok=0109_STB
We are in the race to build a niche product, not to increase user numbers: Aditya Pittie

“We are not in the race of having x million DAUS or MAUS or active users. We are in the race of building a niche product.” IN10 Media Network managing director Aditya Pittie is pretty much clear about where he wants to position the network’s OTT business in an ever-growing market.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/voot.jpg?itok=7mt4-WGx
VOOT Studio collaborates with Indian Cancer Society on World No Tobacco Day

MUMBAI: On this World No Tobacco Day, India’s premium video on demand platform VOOT has partnered with Indian Cancer Society on its World No Tobacco Day 2020. The campaign endeavors to raise awareness about the health hazards of smoking and tobacco usage. Executed by VOOT Studio, the short and high...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/epic.jpg?itok=8mZPKs5P
EPIC ON partners with CloudWalker

MUMBAI: EPIC ON, the premium OTT platform known for its diverse India-centric content by IN10 Media Network, today announced a significant partnership with leading online smart TV brand CloudWalker. This partnership enables EPIC ON to be pre-embedded into CloudWalker smart screens and smart TVs,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tata.jpg?itok=zCkcKgri
Tata Sky launches new, improved offer on Tata Sky Binge+ Android STB

MUMBAI: Tata Sky announced a new and improved offer on India’s next-generation Android set-top box Tata Sky Binge+, aimed at providing customers an upgraded and immersive content-viewing experience. Introduced at a subsidised rate of Rs 3,999, the new offer will enable subscribers to watch both...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/01/tvv_0.jpg?itok=PwOmbjvd

Photo by Julia Coimbra on Unsplash

Indian OTT platforms dish out special fare for kids

Streaming services have started taking the central stage of entertainment in Indian living rooms for quite a while now, catalysed more by the Covid2019 crisis. But it’s not possible to lay a strong foundation if the new-age entertainers don’t have anything in store for those loved little ones.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/31/hbo_1.jpg?itok=igAgBtE5
Fifteen new HBO Max originals coming to Warner Media platforms in Asia

MUMBAI: With the launch of HBO Max in the United States on May 27, Warner Media has confirmed that a first wave of at least 15 HBO Max Originals will land on HBO GO and channels in Asia in 2020. Most shows will be available first on HBO GO, such as The Not-Too-Late Show with Elmo and Love Life...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/nodwin.jpg?itok=Y79ZVQ4s
NODWIN Gaming and Airtel announce partnership to take e-sports in India to the next level

MUMBAI: NODWIN Gaming, South Asia’s leading e-sports company, announced a partnership with Bharti Airtel to further grow e-sports in India. The partnership has been kicked off with the launch of Airtel India ESPORTS TOUR, which is the first and largest property of its kind in this segment. Airtel...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/pubg.jpg?itok=yNWoCfdX
PUBG Mobile welcomes Airtel as preferred network of PMPL league

MUMBAI: As part of its mission to enable a superior and highly differentiated digital experience for its customers, Bharti Airtel will start supporting the esports dreams of millions of Indians. Airtel will power the PUBG MOBILE Pro League (PMPL) as the preferred network of the coveted esports...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/30/imssss.jpg?itok=SGusWNTN
Instant messaging app imo raises awareness among millions in the wake of Covid-19 pandemic

imo, a free video calling and instant messaging app, has taken slew of initiatives to raise awareness and put a check on misinformation about Covid-19 pandemic. The efforts by imo were carried out at a global level. With a comprehensive dashboard furnishing verified information, the app has kept...

iWorld Video On Demand

Sign up for our Newsletter

subscribe for latest stories

* indicates required