iWorld

ALT Balaji working with OTT specialists Diagnal and Xstream

MUMBAI: ALTBalaji, the digital platform from Balalji Telefilms, marks its entry into the world of global OTT entertainment space. Launched with the aim to reach out to individual audiences directly, ALTBalaji provides differentiated content with original shows spanning some 300 hours in the first year itself. This subscription based platform will be commercially available from mid-April 2017.

ALTBalaji is developed, designed, and integrated by OTT specialists - Diagnal; the platform is powered by Xstream’s cloud based video management system, Xstream MediaMaker™. The multiscreen platform is available on iOS, Android, Windows, Roku, AppleTV, and many more operating systems.

Created to provide an alternative to mainstream Indian entertainment & TV content, ALTBalaji brings fresh & interesting stories to audience. Offering unparalleled high quality shows featuring popular artists, acclaimed writers, and award winning directors, the platform fills in the existing void in the entertainment space and provide a real, exciting alternative to regular television based options.

Unlike similar premium Subscription Video on Demand OTT service providers in the market, ALTBalaji allows users to watch select content and previews without requiring an active subscription. Content accessibility provides users with the opportunity to explore service features before choosing a subscription package that suits their content needs and budget. Premium subscribers to the service will have full-access to content and features like parental control and download to watch offline.

Commenting on this association ALT Digital Media Entertainment CEO Nachiket Pantvaidya said, “Consumers across the world are evolving aided by growing mobile reach; their requirements are becoming niche, rather than one formula fits all and this is where ALTBalaji belongs. We are excited to be associated with Diagnal and Xstream to bring in the best of technology and scalability together. ALTBalaji will offer extensive range of languages and genres to all age group and regions, both in India and abroad.”

ALTBalaji is fully cloud based, using Amazon Web Services and Microsoft Azure to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:

● A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
● Pre-subscription access to selective content and previews
● Service across multiply connected devices with a seamless cross device user experience
● Parental control allowing kids to watch kids content while preventing them full access to all content
● Full scale analytics backbone with an inference engine and knowledge data store

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/byju.jpg?itok=3bybpZ5Z
BYJU’S acquires ed-tech start-up WhiteHat Jr

KOLKATA: BYJU’S, the leading ed-tech company, has announced that it has acquired Mumbai based ed-tech start-up, WhiteHat Jr.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/mix.jpg?itok=LEwaof4j
Discovery Plus celebrates 15 Aug with new episodes of 'Tales of Valour'

Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/2.jpg?itok=5Iw_7M6u
Airtel-AWS partner to offer cloud services to M&E firms

It’s hoping to take Indian companies further into the cloud. Telco Bharati Airtel has signed a multi-year, strategic collaborateon agreement with Amazon Web Services (AWS.) to deliver a comprehensive set of innovative cloud solutions to large enterprise and small and medium enterprise (SME)...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/disney.jpg?itok=PzP1Hj3m
Disney+ Hotstar to roll out in Indonesia on 5 September

KOLKATA: In the pursuit of conquering new-age entertainment, The Walt Disney Company has kept a sharp eye on the APAC market and is rolling out Disney+ Hotstar in Indonesia on 5 September. In the last quarter, the media giant launched Disney+ in India via Disney+ Hotstar service. While at the end...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/star_1.jpg?itok=Eyxu7xQo
Disney to launch international d2c OTT offering under Star brand in 2021

The Walt Disney Company (Disney) is going more aggressive on streaming. It will launch an international direct-to-consumer general entertainment OTT offering under the Star brand in India in the year 2021.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/zee5.jpg?itok=md3Y1MYH
ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/hoichoi.jpg?itok=03YNYJbv
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release

It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/mi.jpg?itok=3EfSdH0L
Microsoft in talks with ByteDance to acquire TikTok in the US

NEW DELHI: Tech giant Microsoft yesterday confirmed that it has held talks with Chinese technology company ByteDance to acquire its social app TikTok in the US. Microsoft said in a statement that it will keep working with the US government on a deal and intends to conclude talks by 15 September....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/02/xxxuncens.jpg?itok=RpAHfj33
Defence ministry says armed forces-themed movies, shows need its NoC

MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required