iWorld
Report on Shemaroo

ALT Balaji announces Dhimaner Dinkaal – its first Bengali original

MUMBAI: The clear message that came out of Indiantelevision.com’s second VIDNET was that you have to have exclusive or original programming. And delivering it in India’s regional languages – well that is something OTT players will have to do if they want to get granularity in their traction.

Almost as if taking it as a cue, The Balaji Telefilms promoted ALT Balaji has looked to the east of India while announcing the launch of its second regional show Dhimaner Dinkaal. The language you may have got it by now from the title is Bengali. The digital series has well known Bangla artistes like Saswata Chatterjee, Sreelekha Mitra, Khoraj Mukherjee and Sudipta Banerjee and has Saugata Nandi helming it.

Dhimaner Dinkaal is the story of an ordinary man (Dhiman played by Chatterjee) who lives a life of simplicity away from the madness of technology and internet. The show will explore how his life takes an unexpected turn when he is forced into embracing the new world of technology.

Dhiman is confined to his old habits; he still believes that internet and modern technology are just a farce in third world countries. Dhiman lives in a contrasting world where his wife’s and daughter’s lives are dominated by internet but he prefers to breathe in a space devoid of technology. What happens when he is forced into the digital world? When his life turns upside down because a stranger enters via social media, will he be able to maintain his sanity?

“ALTBalaji is the No 1 repository of exclusive and original digital content in Indian languages today. After launching with 6 Hindi and a Tamil show, we continue our commitment to Indian languages. We are confident that this will be a favourite for Bengalis in and out of India,” says ALT Balaji CEO Nachiket Pantvaidya.

At launch, ALT Balaji had stated that it would be gradually be rolling out 32 originals on its digital OTT service over the next few months. And the introduction of Dhimaner Dinkaal at this time could be the first of many other shows that could be at the entry gate just waiting to be revealed to its four million odd audience that has downloaded the app, say sources. They further indicate that the 15 part Bengali series is quite likely to have a second season and has a budget of about Rs 600,000 per episode.

Subscribers can only expect the slate of show launches to be spurred to a faster clip following the move by the Mukesh Ambani headed Reliance group to pick up a 24.92 per cent stake in Balaji Telefilms for Rs 413.28 crore.

Clearly, the action in the Indian OTT space has only just begun.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/tw.jpg?itok=oKW_o3au
Twitter appoints interim chief compliance officer in India

Microblogging site Twitter has appointed an interim chief compliance officer in line with the new IT rules which came into effect on 26 May. The company will share the details with the IT ministry soon, it said on Tuesday.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/16/hipi.jpg?itok=mxxNf-Ho
HiPi ties up with Zee Bangla’s Dance Bangla Dance

Short-video platform HiPi has tied up with Zee Bengal’s dance reality show -Dance Bangla Dance to provide viewers with a steady dose of interactive content, to engage on the HiPi app.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/mx.jpg?itok=vxtABuUE
MX Player deploys H.266, slashes video streaming data usage by half

Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic. However, the user experience remains highly dependent on data usage and network speed.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/15/bai.jpg?itok=iwadTjgd
We are working towards a diverse content offering: Zee5's Nimisha Pandey

Zee5 has announced a partnership with TVF (The Viral Fever) as the platform looks at diversifying its library. In the last few months, ZEE’s digital arm has stepped up its content game by acquiring blockbuster Radhe and buying rights for Friends: The Reunion to stream in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623674463430.jpg?itok=VyZ8PKsS
Short-video app Changa ropes in Abhay Ojha as CEO

New Delhi : Tech firm BITCS has roped in Abhay Ojha as the CEO of its short video app, Changa. According to the company, Ojha's main role will be to scale up the platform and bolster its content offerings. Ojha has worked with Star India and ZEEL in the past, after which he set up a company called...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623669435076.jpg?itok=oOJdoWfC
Cricketer Rishabh Pant signs up with Moj

New Delhi: Cricket buffs can now look forward to connecting with cricketing sensation Rishabh Pant on short video app Moj. Ace wicket-keeper and batsman, Pant is the first Indian cricketer to join the app. "He will be sharing exclusive content from his cricket tours, thrilling action moments from...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/photogrid_plus_1623659022622.jpg?itok=4l_yXDgC
Aaron Herps appointed GM for AVIA's Coalition Against Piracy

KOLKATA: The Asia Video Industry Association (AVIA) has appointed Aaron Herps as the general manager of its Coalition Against Piracy (CAP), following the departure of Neil Gane who moved on to take up a position with the Alliance for Creativity and Entertainment (ACE). Herps joined AVIA in 2019 as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/sony.jpg?itok=bVASSUwy
OTT industry working on compliance with new IT rules

The new regulations introduced for over-the-top (OTT) platforms continue to draw controversy. This time for the delay caused by OTT platforms and digital news publishers in ensuring full compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/14/zee5.jpg?itok=s1B0LhmE
Zee5 strikes up partnership with TVF

OTT platform Zee5 has announced a content partnership with TVF (The Viral Fever). After introducing Radhe: Your Most Wanted Bhai and Friends: The Reunion last month, the platform has now amped up its existing robust content library with more content of inherently Indian stories that resonate with...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required