iWorld

aha's new web series ‘Alludu Garu’ to premiere on 29 Oct

The platform has roped in Bru as a ‘presenting sponsor’ for the series.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/10/28/img_28102021_132609_800_x_800_pixel.jpg?itok=6SWUAe8i

Mumbai: Telugu streaming platform aha has announced a new web series “Alludu Garu” that is slated to release on 29 October.

The series stars Abhijeet Poondla, Dhanya Balakrishna, Y Kasi Viswanath, Sudha, and Shalini Kondepudi in key roles. The show is directed by Jayanth Gali (known for “Love Life” and “Pakodi”) and produced by Tamada Media. Bru is the presenting sponsor for the show.

“Alludu Garu” is a coming-of-age story that revolves around a newly-married couple Ajay and Amulya. It focuses on the plight of Ajay, who is forced to stay with his clingy in-laws Ashok, Nalini in a conservative household. Despite his initial reluctance, Ajay tries hard to meet their expectations and fit into the family, keeping his contrasting world views aside. While his struggles will tickle your funny bones without a doubt, you are sure to empathise with his plight.

"aha has made it a habit to deliver one hit show after the other in multiple genres, from ‘Tharagathi Gadhi Daati’ to ‘Kudi Yedamaithe’ to ‘The Baker and The Beauty’. We're sure ‘Alludu Garu’ will be an equally promising addition to our diverse content library of Telugu web originals and movies,” said aha CEO Ajit Thakur. “The show has the potential to strike a chord with audiences across all age groups, for it's a relevant take on relationships within a middle-class household in a lighter vein. We're happy to collaborate with Bru and are hopeful to continue our wonderful association in the future. "

“Being a regional OTT player, we are the one-stop shop for fulfilling all entertainment needs with the convenience of local language connect. Accordingly, our partnership with brands allows us to create more engaging formats. We are delighted to partner with Bru in this,” said aha head – non-subscription revenue Nitin Burman. “As our roadmap is to find unique stories of the Telugu land that are relatable to the constantly progressing audience and fans, we look forward to continuing our associations.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/25/img_25012022_163112_800_x_800_pixel.jpg?itok=CCerpMr1
AT&T rolls out fastest consumer broadband at 2-gig, 5-gig speeds

Mumbai: Telecommunication giant AT&T has rolled out the fastest consumer broadband services at new multi-gig speeds of 2-gig and 5-gig for its fiber customers across parts of the network’s footprint. Starting 24 January, AT&T’s nearly 5.2 million customer locations in parts of more than 70...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/poker.jpg?itok=YGjrr_w_
National Poker Series set to return with second edition on 6 March

National Poker Series (NPS) India is set to return with its second edition on 6 March. The series has announced a prize pool of Rs 18.5 crore for 84 tournaments across 15 days.

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/trai_0.jpg?itok=HP3OeW4U
Trai directs DPOs to comply with provisions of interconnection regulations

Mumbai: The Telecom Regulatory Authority of India (Trai) has directed all distribution platform operators (DPOs) to ensure compliance with the provisions of the interconnection regulations pertaining to the listing and display of TV channels on the electronic programme guide (EPG). The telecom...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/netflix.jpg?itok=3Ck11E1i
Netflix launches ‘Take Ten’ initiative to support emerging filmmakers

Mumbai: Netflix on Monday announced the launch of 'Take Ten,' a short film workshop and competition, that aims to discover and support emerging filmmakers from diverse backgrounds in India. 'Take Ten' is sponsored by Netflix Fund for Creative Equity, which has dedicated $100 million a year over...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/trai.jpg?itok=Ozc84E6w
Trai to come up with recommendations to facilitate 5G rollout

Mumbai: The Telecom Regulatory Authority of India (Trai) will soon come up with recommendations to facilitate telecom connectivity and for easing out network rollout issues being faced by telecom companies, especially with regard to 5G.   During a virtual event organised by Digital Infrastructure...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/24/zz.jpg?itok=YkhYKVlQ
‘Akhanda’ becomes most-watched Telugu film on Disney+ Hotstar

OTT streaming service Disney+ Hotstar stated that the film "Akhanda" has garnered the highest viewership and watch time on the platform for a Telugu language title.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/22/gaana.jpg?itok=AQ_HJ_Rn
Podcast consumption on Gaana jumped 40 % YoY in 2021: CMO Shashwat Goswami

If the digital revolution paved the way for the OTT boom, it also provided a fresh impetus to the audio industry to evolve with the changing times. As the habit of consuming content on the go became a lifestyle for people, audio emerged as the most convenient option to keep one entertained and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/vi.jpg?itok=sJV18Cgh
Vodafone Idea reports consolidated loss of Rs 7,231 cr in Q3

Vodafone Idea on Friday reported a consolidated loss of Rs 7,230.9 crore for the third quarter ending December 2021. This is up from Rs 4,532.1 crore that the telecom major reported in the corresponding quarter previous year.

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/01/21/reliance.jpg?itok=mhvpWXWY
Reliance net profit jumps 41 % YoY to reach Rs 18,549 crores in Q3

Mumbai: Mukesh Ambani-led conglomerate Reliance Industries Ltd (RIL) continued its golden run, and posted a net profit of Rs 18,549 crores for the third quarter ended 31 December 2021. This is an increase of 41 per cent from ₹13,101 crore reported a year ago during the same period. The company had...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories

* indicates required