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aha announces new web series 'The Baker and the Beauty'

The show is a Telugu adaptation of acclaimed Israeli series by the same name.

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Mumbai: Telugu OTT platform aha in association with Keshet International has announced the latest web series “The Baker and the Beauty”, slated for the 10 September release.

The show is an adaptation of the globally acclaimed Israeli series by the same name. “The Baker and the Beauty offers a realistic picture of the conflicts, aspirations of people across Telugu middle-class households and in the crème de la crème of the society,” said aha in a statement.

The drama revolves around the unlikely romance between a middle-class youngster Vijay, who manages his parents' small-time bakery and a film star Aira Vasireddy, a loner at heart.

Starring Santosh Shobhan, Tina Shilparaj, Vishnu Priya, Sai Swetha and Venkat, the ten-episode show marks the first collaboration between aha and Annapurna Studios. The trailer of the show was unveiled amid the cast and crew in Hyderabad.

"With nearly 11 million app downloads and an audience numbering 45 million across the globe, aha has set new standards for top-class content in the Telugu digital space in less than two years,"  said My Home Group, director, Meghana Jupally. "The success of genre-bending shows like Kudi Yedamaithe and Tharagathi Gadhi Daati recently, speaks for itself. I am sure The Baker and the Beauty would leave audiences spellbound as well."

“I feel privileged to be part of a memorable show like The Baker and the Beauty and equally humbled to associate with aha for a web show. This show kick-started my career as a lead actor and also reinstated my love for the craft and storytelling," said lead actor Santosh Shobhan. "I resonated with the concerns, confusions, and sentiments of a middle-class boy like Vijay. The show will have something for everyone to identify with, and there can be no better occasion than a festival like Vinayaka Chavithi for families to come together and enjoy the show."

aha has premiered films and series including "Krack", "11th Hour", "Zombie Reddy", "Chaavu Kaburu Challaga", "Naandhi", "In the Name of God", "Needa", "Kala", "aha Bhojanambu", "One", "Super Deluxe", "Chathur Mukham", "Kudi Yedamaithe" and "Tharagathi Gadhi Daati" this year.

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