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After dip in revenue, ALTBalaji offers cashbacks on subscription

Consumers can get up to Rs 300 cashback on Paytm in the month of December.

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KOLKATA: ALTBalaji has teamed up with payment gateways Paytm and Amazon Pay to offer consumers up to Rs 300 cashback on the first Paytm wallet or Paytm UPI transaction on subscribing to the OTT platform. On the other hand, consumers can opt for Amazon Pay and get a cashback between Rs 10 to 250. Both the offers will be valid for Android, and web only from 1 December to 31 December 2020.

The offer comes on the back of the streaming service registering marginal degrowth in subscriber revenue in Q2, down to Rs 12.2 crore from Rs 12.9 crore in the preceding quarter. The company attributed this to downtrend to the Unlock phase, as customers returned “back to work and social commitments." In the same period, however, the platform clocked four million subscribers and an ARPU of around Rs 140–150.  

To avail the offer through Paytm and Amazon Pay, the audience needs to buy an ALTBalaji subscription for Rs 100 or more. These offers can be availed only once, during the campaign validity. Once the whole amount is paid from Paytm wallet or UPI, cashback will be credited to the user's bank account linked to their Paytm UPI ID. For Amazon Pay users, it will be credited as Amazon Pay balance within three working days.

ALTBalaji CEO and Balaji Telefilms group COO Nachiket Pantvaidya said, “Since the launch, our main focus has been on offering quality content which is also affordable. Available to stream at 0.80 paise per day today, we are one of the most affordable OTT platforms in the country. Our association with key payment gateways like Paytm and Amazon Pay is in sync with our objective of keeping our consumers at the very core and going deeper into the Hindi heartlands.”

For the upcoming festive season, ALTBalaji has an exciting pipeline consisting of multiple shows. The festive month of November started with Mum Bhai, followed by Bicchoo Ka Khel and Dark7White. Coming up next are Paurashpur, LSD, Class of 2020 Season 2, Who’s Your Daddy Season 2, and Crashh, to name a few. Each of these new shows is high-octane dramas, which the audience can binge-watch through the festive season.

With an extensive library of 68 Indian originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, drama, romance, youth drama, horror, comedy, amongst others. Romantic dramas like Kehne Ko Humsafar Hain, Karrle Tu Bhi Mohabbat, It Happened in Calcutta, Baarish, Dil Hi To hai etc enjoy a growing fandom amongst women in the 25-45 years TG. While on the other hand, thrillers like Apharan, Fixxer, Boss, Ragini MMS, Code M are consumed by men in the 22- 45 age bracket. In addition to the above, shows such as Mentalhood, The Test Case, MOM: Mission Over Mars, Bose: Dead/ Alive, The Verdict - State v/s Nanavati are being consumed extensively by the urban audience across all age groups.

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