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Aastha TV to launch OTT, VOD service

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MUMBAI: Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go.  The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting today  launched an app which will stream the live  linear channel feed of the TV channels of the Aastha group – including Aastha Bhajan, Aastha TV, Vedic and Arihant.  In addition to that it features over 500 hours of VOD content and users will be able to watch catch up TV for the previous nine days. 

Interestingly, Aastha TV is already available as a live channel on YuppTV.

According to Swami Ramdev, the Aastha app would bring “bring people across the world closer to Indian spirituality and meditation. It will break national boundaries and anyone anywhere will be able to watch the best of spirituality and natural wellness through Yoga and Ayurveda.”

Balkrishna believes that the app will “help connecting the younger generation across India and the world with the Indian spiritual value-based system and help them enrich their lives spiritually, mentally and physically.”

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Swami Ramdev at the launch of the Aastha app in Delhi on 17 January

The app has been powered by OTT YuppTV’s white label service, which has moved on from being just an OTT platform to being a technology service provider to video companies wanting to deliver content via mobile and OTT services.

Says Yupp TV CEO Uday Reddy: “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen white-labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our white labelled OTT Platform will ensure the channel's direct reach and accessibility to the users."

Adds Aastha TV CEO Pramod Joshi: "The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV's white-labelled OTT Platform for helping us successfully navigate through the world of OTT and making Aastha channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs."

The Aastha app will be free for users in India but will be available for a subscription, after an initial free period, in different markets globally.

The content on the app will also be available in regional languages like Tamil, Telugu, Kannada, Malayalam, Oriya, Bangla and Marathi.

The app will also have also beam videos of Ramdev's yoga camps as well as his discourses, which will be dubbed in regional languages for wider reach.

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