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#13thKiTayyari CAMPAIGN UNITES INDIA’S GEC LOVERS; ZEE5 RECORDS A MASSIVE 134% MoM GROWTH IN VIEWERSHIP

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Earlier this month, ZEE5, India’s Entertainment Super App, brought another reason to cheer for the app’s users with the announcement of new episodes and new content after the lockdown put a pause on fresh content. ZEE created a well-designed curiosity building campaign with #13thKiTayyari, unveiling the fresh episodes of much-loved TV shows across Zee channels on July 13, 2020, which was well received by every Indian. The campaign’s message reveal and the subsequent premiere of the new episodes were welcomed by the free users, as ZEE5 recorded a monumental increase of 134% MoM video views.

thumbnail_0d307170-6898-4ebd-aa9b-9008910ea4ed (1)  4 Zee TV Reveals (tweet + creative)

Not only has ZEE5 witnessed a significant increase in MoM video views but, it has also strengthened its illustrious advertising brand roster. In the last three months, the following brands have used ZEE5’s platform to reach out to their TG in the most effective manner.

·         Dabur India (Dabur Honey)

·         Adani Wilmar (Fortune)

·         Colgate Palmolive (Colgate Swarna Vedshakti)

·         Mondelez (Cadbury Dairy Milk)

·         Think & Learn (Byjus Learning App)

·         Guassian Networks (Adda52.com)

·         RummyCircle (Playgames 24*7)

·         Wipro (Wipro Softouch)

·         SBI (State Bank of India)

With the new additions, the viewership numbers have surged with regional shows particularly gaining more popularity. The views for TV shows increased by 136%, Movie views went up by 22%, and Live TV saw a 10% surge post the updates. Shows like Pavitra Rishta, Kundali Bhagya, Chembarathi, Kumkum Bhagya among others have seen a significant uptick in the viewership during this period. The growth has been observed across the various regional languages that ZEE5 offers with Marathi, Malayalam, Bengali, and Hindi especially recording a massive surge in viewership.

ZEE5 is becoming a digital video platform of choice when it comes to consuming content across languages and genres. Recently, the Entertainment super-app launched its most awaited ZEE5 Club pack @ ₹365/year. Now, users can enjoy some of Zee’s popular TV shows before telecast on Television, making anytime a new prime time for consumers to catch up on their favourite shows.

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