iWorld

YuppTV launches in India; to raise $50 million for expansion

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/10/14/yupptv%20logo.jpg?itok=V_Vslj_J

MUMBAI: The OTT (over-the-top) game in India just got more competitive. US-based YuppTV, an internet based TV streaming service provider has launched its service in India and is planning to raise $50 million to fund its expansion plans.

 

At the launch of the service in Hyderabad, YuppTV founder and CEO Uday Reddy said that while the company had raised $11 million so far, an additional $50 million will be raised over the next three - four months.

 

While last year, the company’s turnaround was $15-16 million, Reddy said that in the current financial year YuppTV had set a target of $20-30 million.

 

Yupp TV will offer 200+ channels in 12 languages. Apart from the Live TV experience, it will also offer Catch-Up TV technology for the first time in India where viewers can watch TV content from the past seven days.

 

Viewers will also have access to more than 5000 movies and hundreds of TV shows. As part of the Video-On-Demand (VOD) service, YuppTV has over 25,000 hours of video content in its catalogue. The company claims that it adds 2500 hours of content every day.

 

Some of the unique features that the service will provide to enhance TV viewing experience are: (1) real time recommendations on most trending Live TV channels using advanced analytics, (2) Timeshift technology that enables broadcasters to provide viewers capability to pause and rewind live TV for upto two hours. If viewers are late for a TV show, they can watch the same from the beginning using this start over feature.

 

YuppTV service is accessible on smart TVS, smart phones, tablets. The app can be downloaded on Android & iOS devices.

 

Given the limited high speed Internet infrastructure in India, YuppTV will use adaptive bit rate technology to give viewers a buffer-less TV viewing experience.

 

Reddy said, “There’s no other platform where you can watch linear TV, catch-up, videos, movie on demand and TV shows. We are breaking stereotypes, disrupting the market with OTT technology, providing easy access to unlimited content over public internet.”

 

Also present at the launch were Telangana Information Technology Minister K.T. Rama Rao, cricket legend Brian Lara and actress Parineeti Chopra.

 

Rao said, “It is a privilege to support YuppTV, a company whose 97 per cent employee base operates from Hyderabad made to Top 100 companies of North America, getting a Red Herring award in 2015. Launch of YuppTV OTT services is in line with our vision to foster growth of Digital India. Over the past few years technology has been changing lives and YuppTV service is one of those innovations fuelling this change.”

 

Lara, who is the brand ambassador of YuppTV in Trinidad, added, “I feel excited to be part of YuppTV’s launch in India. With just one touch of entertainment, YuppTV is providing a phenomenal change in Trinidad with high quality internet TV service and I hope to see the same in India.”

 

Chopra added, “I like to listen to music and have other entertainment whole day. When I am travelling abroad, YuppTV app is just a click away, providing me with Bollywood news and the latest feeds I want. Finally, I can look forward to experience the same now in India! Glad to have been part of this launch.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc.jpg?itok=1gl-OVUM
Chinese apps saw drop in usage post Galwan; ban sealed fate: BARC-Nielsen

India on 29 June banned 59 Chinese mobile applications amidst a border stand-off with its neighbouring country. The government cited national security for banning these apps and included popular apps like TikTok, SHAREiT, UC Browser and WeChat.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ott.jpg?itok=rk3PXVZj
Discovery Plus to add 5 exclusive titles in the month of July

KOLKATA: Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle, is further augmenting its content portfolio with five new titles...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/sonyliv.jpg?itok=ftp82U3Q
SonyLIV strengthens its live sports portfolio

KOLKATA: Mexican waves, boisterous applause and an edge of the seat adrenaline; the joy of witnessing live sports is unmatchable. This monsoon, SonyLIV augments its offerings with back to back sporting spectacles starting 8 July 2020. From international cricket to the best of football to the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/himanshu.jpg?itok=YvEj03Gz
Sony Pictures Networks appoints Himanshu Bhagat as AVP marketing for digital business

KOLKATA: Sony Pictures Networks India (SPN) has appointed Himanshu Bhagat as digital business associate vice president marketing. Bhagat will manage the digital marketing function for revamped SonyLIV 2.0.  Bhagat was earlier associated with ICICI Lombard. He managed the digital marketing portfolio...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Issac%20John.jpg?itok=f9_xmiRk
Discovery Plus subscription well ahead of estimation: Issac John

KOLKATA: Just as the pandemic starting snarling in India, Discovery Plus had only just taken off its OTT journey. However, the lockdown and the boost it gave to digital viewing seems to have aided the new entrant.  

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/Manoj-Padmanabhan.jpg?itok=atosp9ms
Amazon Web Services appoints Manoj Padmanabhan as M&E business development head

Amazon Web Services has appointed Manoj Padmanabhan as media and entertainment business development head. Prior to this, he was associated with Horizon Broadcast Electronics Pvt Ltd as director. 

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/09/ganna.jpg?itok=yU1ItNRY
Gaana unveils social video platform ‘HotShots’ for Indians to unleash creativity

Short videos are the new buzzword on social media, with both content creators and consumption skyrocketing. To cater to the ever-growing appetite of Indians for entertaining short-video, the country’s largest music streaming platform.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/airtel-zee5.jpg?itok=swuvtyOx
Airtel further strengthens its partnership ZEE5

KOLKATA: As part of its strategic alliance with ZEE5, Bharti Airtel (Airtel) today launched new propositions for its mobile customers in India. These prepaid propositions are designed to deliver an exciting digital entertainment experience to Airtel smartphone customers by unlocking the full ZEE5...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/lionsgate.jpg?itok=N4X0XX7d
Lionsgate Play makes its content available to JioFiber customers

KOLKATA: Global content leader Lionsgate has formed an alliance with Jio to bring the Lionsgate Play streaming service to JioFiber customers as part of the Studio’s biggest partnership to date for large screens in South Asia, the two companies announced today. The association will give JioFiber...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required