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YuppTV bags exclusive digital media rights for Asia Cup 2016

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MUMBAI: Over-The-Top (OTT) service provider YuppTV has acquired the digital media rights for the Asia Cup T20, 2016 to be held between 24 February - 6 March 2016.

YuppTV has secured exclusive rights to stream Asia Cup 2016 live in USA, Canada, UK, Europe, Australia, New Zealand and Malaysia. Additionally, cricket fans in Singapore will also be able view the tournament via YuppTV app on multiple Internet enabled devices such as Smart TVs, Smart Blu-ray players, streaming media players, laptop, gaming console, smart phones and tablets.

The Asia Cup 2016 is scheduled to take place in Dhaka, Bangladesh with the Indian T20 team taking on the host nation on the inaugural day. The much awaited match between India and Pakistan is scheduled for 27 February, while India faces the defending champions Sri Lanka on 1 March.

YuppTV founder and CEO Uday Reddy said, “Cricket has always been a sport that has incited much passion and following amongst South Asians. By bagging the exclusive digital media rights for the Asia Cup 2016, we are enabling live, on-the-go access to the tournament for the expat community. This partnership will provide them with seamless, real-time access to all the matches and allow viewers to watch their favourite teams in action on their preferred device!”

In addition to Sri Lanka, Bangladesh, India and Pakistan, non-test playing nations Afghanistan, Hong Kong, Oman and UAE will also be competing for a qualifying spot for the tournament. The qualifying round is scheduled to take place at the Khan Shaheb Osman Ali Stadium (KSOAS) in Narayanganj, Afghanistan, between 19 February to 22 February, with the winner of the qualifiers then joining the test playing nations in the main event.

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