iWorld

Viacom18 launches its AVOD platform VOOT; to move its entire content library

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/30/voot.jpg?itok=E_5OxegX

MUMBAI: Finally setting to rest about when it would launch its OTT platform, Viacom18 launched its digital VOD platform VOOT. VOOT will be an advertising led VOD platform and will be available for free on iOS, Android and web.

In a major move aimed at curating the largest repository of kids' characters in the Indian OTT space, VOOT will house popular characters from across networks – from Nick characters like Dora, Spongebob, Motu Patlu to external popular characters like Chhota Bheem and Pokemon. In what it claims to be another first for an Indian OTT player, VOOT has launched with the largest repository of original content. VOOT Originals will roll out shows in both long and short formats across genres like comedy and drama. Bollywood actors Gulshan Grover, Baba Sehgal, Alok Nath and a host of celebrity scriptwriters and directors will be front-lining these shows. Furthermore, Viacom18 will move its entire content library, including COLORS, MTV and Nick, to be digitally available only on VOOT.

Commenting on the launch, Viacom18 group CEO Sudhanshu Vats said, “India is at the cusp of a digital boom with over 400 million (20 crore) internet users and 200 million plus (20 crore plus)smart phone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.”

VOOT's target audience strategy is in line with Viacom18's larger strategy – it is a one stop destination for tots to adults. And this is where VOOT brings its unique proposition. Explaining further, Vats added, “With Kids' content and our entire VOOT Originals line-up, the focus was to get people addicted to happiness. Through our content strategy, that is what we have held true. Our television channels also provide a very robust content bank that we will build upon, for the digital consumers. VOOT will be Viacom18's singular gateway to quality and differentiated content, in the digital medium.”

Echoing his CEO's enthusiasm, Viacom18 Digital Ventures COO Gaurav Gandhi explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for VOOT is true to Viacom18's philosophy of inclusive entertainment. Between VOOT Originals, VOOT Kids, our network content and content-around-content created exclusively for the platform, the idea is to peddle happiness to the 'always wanting' India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of VOOT. ”

With digital advertising led video-on-demand category set to develop into a $1 billion business opportunity, Viacom18 has lined up an aggressive mix of business, content and marketing strategies. “From a business standpoint, we are following the advertising led VOD model. As the market matures in the next 12-24 months, we will be evaluating both freemium and subscription led models,” explained Gandhi.

The VOOT bouquet of offerings will include fresh, new content mix, keeping in mind the varied demands of the consumer base. VOOT has planned six originals through its launch phase, and is all set to introduce India's first mockumentary – Badman. Written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal; this 4-part film has Gulshan Grover playing himself. Soadies, a comic spin off of the ever popular Roadies, was also unveiled at the launch. With Baba Sehgal in the lead role, the web sit-com produced by Frames has all his trademark antics to laugh your guts out.

Comedy rules the roost on VOOT. With a web series 'Chinese Bhassad' written by Raahil Qaazi (Co-writer of Do Dooni Chaar) and directed and produced by Saurabh Tewari and a talk show with a 'twist; called'Sinskari' starring Alok Nath and produced by Monozygotic is all set to keep you in splits this April!

In the 'Content around content' category, there will be specially curated and platform exclusive shows, exploring never before seen footage and storylines to get you hooked. Rounding up the VOOT content mix, will be all of Viacom18's channels' shows. The OTT platform will offer a personalised experience and intuitive product features to engage the always on generation. With VOOT Viacom18 continues to enrich the lives of every Indian with something for everyone.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/zee5.jpg?itok=md3Y1MYH
ZEE5, INDIA’S ENTERTAINMENT SUPER-APP, BECOMES 6TH MOST GLOBALLY DOWNLOADED VIDEO STREAMING APP ON GOOGLE PLAY

As a ConTech leader and India’s Entertainment Super-App, ZEE5 has been instrumental in paving the way for digital video entertainment in India through bespoke content and integration of new technologies. The platform has proven to be a consumer favourite, not only in India; but also, globally, as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/04/hoichoi.jpg?itok=03YNYJbv
hoichoi presents “First Day First Show”, a new property to stream Bengali feature films; SVF produced ‘Detective’ will mark its first Direct-to-Digital release

It is official! Anirban Bhattacharya starrer “Detective” will be heading for a Direct-to-Digital release on hoichoi. hoichoi announced a new property a day before, “First Day First Show” which will helm the direct releases of Bengali movies.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/mi.jpg?itok=3EfSdH0L
Microsoft in talks with ByteDance to acquire TikTok in the US

NEW DELHI: Tech giant Microsoft yesterday confirmed that it has held talks with Chinese technology company ByteDance to acquire its social app TikTok in the US. Microsoft said in a statement that it will keep working with the US government on a deal and intends to conclude talks by 15 September....

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/02/xxxuncens.jpg?itok=RpAHfj33
Defence ministry says armed forces-themed movies, shows need its NoC

MUMBAI: Censorship by any external regulatory body is something streamers and viewers in India are averse to. But there is at least in one area where they might have to yield to clipping scissors: how they depict the defence and armed forces in their shows and films. The Indian ministry of defence...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/mob.jpg?itok=WL1sndwg
Facebook introduces official music videos in India

Facebook today introduced official music videos on the platform and launched a new Music destination on Facebook Watch in India, to allow people to view their favorite music videos and come together through music.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Facebook-800.jpg?itok=y1KxLpe_
Facebook celebrates the power of people coming together to support one another in the next phase of its consumer marketing campaign for India

India, August 01, 2020: Facebook today launched the next phase of its consumer marketing campaign in India – ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform – even more so in the current situation The...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Sukesh%20Motwani.jpg?itok=MxtLtyVI
Sukesh Motwani on creating 'The Gone Game' during the pandemic

MUMBAI: Voot's upcoming series The Gone Game explores how the spread of Covid2019, besides its health ramifications, has taken an emotional toll on people's lives. The series is produced by Bodhi Tree Multimedia co-founder Sukesh Motwani, Mautik Tolia and creative producer Persis Siganporia. The...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/YouTube.jpg?itok=ZXLJLscR
YouTube's ad revenue growth slows down in Q2, subscription revenue sees good growth

KOLKATA: In the pandemic-hit period, Google-owned YouTube’s advertising revenue declined in the Q2 of 2020 compared to the previous quarter. It has raked $3.81 billion for the quarter up from $3.60 billion in the year-ago period but lower than $4.04 billion in Q1. 

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/MX%20Takatak.jpg?itok=K6N_xy2F
Newly launched MX TakaTak hosts popular 1 mn+ digital influencers

KOLKATA: The Indian youth has taken the world by storm, showcasing their myriad talents to both India and the world, with the emerging medium of short video. To support this new wave of innovation, MX Player’s short video app MX TakaTak has emerged as the new destination for content creators,...

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required