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Viacom18 Digital Ventures ties-up with technical partners for VOOT

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MUMBAI: Viacom18 Digital Ventures has announced the line-up of technical partners for its upcoming digital Video On Demand (VOD) platform VOOT. To build and roll out its Over-the-top (OTT) streaming service, Viacom18 has roped in partners with an extensive international experience.

Kaltura, one of the global majors in OTT and video streaming services, is on-board as the platform provider and will build several customized features for the OTT platform which will be totally unique and relevant for the Indian market.

For the user experience and user interface design, Viacom18 has roped in US based A Different Engine (ADE), a company which has extensive experience and specialization in building UX/UI for large multi-platform video streaming services.

While Web Dunia is on board for web services and website development, the company is also playing the critical role of a system integrator.

The mobile applications are being developed by one of India’s leading developers Robosoft Technologies.

Speaking on the partnerships, Viacom18 Digital Ventures COO Gaurav Gandhi said, “In this business, product and technology play a pivotal role.  While we work towards bringing popular and engaging content in this space for our viewers, we were equally focused on working with the best technology and design partners to build a world-class, differentiated product with superlative user experience.”

VOOT, an ad-supported VOD service, will aim to cater to the constant content consumption cravings of the always-on digital generation. The platform will also have a big focus on originals content created only for the service.

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