iWorld

Vdopia & BlueKai to enter into global agreement

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/05/22/vdoipa1_0.jpg?itok=Jkxn8REU

MUMBAI: Vdopia announced that it has integrated with BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers’ access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

"Vdopia has always had the industry's most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness," said Vdopia chief business officer & co-founder Saurabh Bhatia.

"No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers,” added Bhatia.

"In 2013, advertisers increased spending on mobile video advertising by 167 per cent and will increase spending by 81 per cent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximise their ROI. With Vdopia and BlueKai together, they will get just that," pointed out BlueKai vice president of mobile Jeff Frantz.

 “Advanced mobile video targeting sharpens access of advertisers to the right audience while choosing the parameters that are most effective to their campaigns. Our association with BlueKai will help us elevate our cutting edge video advertising solutions in this fast growing segment,” mentioned Vdopia vice president – APAC Preetesh Chouhan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/sony.jpg?itok=A-IknfG5
Applause Entertainment signs multi-show deal with SonyLIV

Applause Entertainment has announced a content licensing deal of four premium drama series with SonyLIV, the popular on-demand video streaming service from Sony Pictures Networks India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/ratnakar.jpg?itok=BXtxet53
Silly Monks appoints C Ratnakar Rao as non-executive chairman

MUMBAI: Hyderabad-based digital media entertainment company Silly Monks Entertainment Ltd has expanded its board of directors with the appointment of independent director and chairman C Ratnakar Rao.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/docubay.jpg?itok=-e7FSqZo
DocuBay now available on Roku streaming devices in the US, Europe

MUMBAI: DocuBay, the global premium membership streaming service by IN10 Media Network, is now available on Roku streaming devices in the United States, United Kingdom, Ireland and France. The DocuBay channel is now available from the Roku Channel store on Roku devices, expanding DocuBay’s...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/sonyliv.jpg?itok=5z8Epan7
SonyLIV 2.0 embarks on a journey with brand new identity, original premium content

One of the early movers in the Indian over-the-top (OTT) ecosystem set out on its quest to reimagine the business in the latter part of 2019. Starting with a rejig in leadership last year, SonyLIV has now brought one of the most noticeable changes to its look: content strategy.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/add-times.jpg?itok=XahwGArI
Bengali OTT platform Addatimes launches in Bangladesh

MUMBAI: Addatimes, Bengali entertainment OTT platform and web channel with music, original web shows and short films, has launched in Bangladesh to coincide with the Eid-Ul-Fitr celebrations. Addatimes is targeting five million subscribers within the first years of its launch. The yearly...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/tata-sky.jpg?itok=GCR1Goec
Tata Sky Binge partners with ShemarooMe to bring Hindi classics, regional entertainment

MUMBAI: Tata Sky, India’s leading content distribution and Pay TV platform, announced its partnership with leading content powerhouses Shemaroo Entertainment Ltd. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge, Tata...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/26/wajah.jpg?itok=9S5Uf_hh
VMate and Jjust Music collaborate to promote new music video Wajah

Trending short video platform VMate has partnered with Jjust Music to co-promote an upcoming new song ‘Wajah’. This is the first time that VMate has joined hands with Jjust Music, which is a pioneering music production house by renowned Bollywood actor and producer Jackky Bhagnani. To attract users...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/27/pally.jpg?itok=R8GgilGh
PallyCon partners with Akamai to offer forensic watermarking protection to OTT Content

PallyCon, a global leader in digital rights management and forensic watermarking services, has teamed up with Akamai, the intelligent edge platform, to secure streaming video content against piracy and illegal distribution.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/mira.jpg?itok=VDhrSINa
Disney+ Hotstar Premium adds kids animated show Mira, Royal Detective

MUMBAI: Disney+ Hotstar Premium has added a brand new title to its expansive kids catalogue: Mira, Royal Detective. The story revolves around Mira, a brave and resourceful girl who is appointed as royal detective by the queen. Together with her friend Prince Neel, a talented inventor, Priya, her...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required