iWorld

Turner aims to re-imagine commercial breaks by combining ads with content

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/01/06/ott.png?itok=t94nxblD

MUMBAI: Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions. With an introduction by Turner Ad Sales president Donna Speciale, the meetings will include her new leadership team and introduce a new insights-powered unit within the division, Turner Ignite, led by executive vice presidents Dan Riess, head of content partnerships and Michael Strober, head of client strategy & ad innovation. Speciale will share Turner Ad Sales' vision in better enabling business partners to re-imagine advertising by combining data and content. 

 

Turner Ignite is the combination of two solution-oriented teams under Strober and Riess. The unit will focus on content and data solutions that power the next generation of portfolio capabilities for Turner, enhancing the ad viewing experience while also driving better ad performance.  During the meetings at CES, Turner Ignite will share with clients how they can keep one foot in today's opportunities, while stepping another foot into tomorrow's possibilities. Clients will be led through a suite of planning, creating, targeting and measuring solutions that put the consumer at the center of it all, and drive stronger business results for partners.

 

“Turner Ignite will play an instrumental role in moving our partners' businesses forward. While other companies separate their data and content teams, we believe it's vital to bring them together, allowing advertisers to re-imagine the possibilities of advertising in one conversation. We want to continue to be a resource to clients and better help them accomplish their goals. With Turner Ignite and this powerful suite of solutions, we are set up to make that happen now,” said Speciale.

 

Turner Ignite will share the newest tool within its arsenal of capabilities, Turner Native Plus. Once experienced only on digital and social platforms, Turner Native Plus expands the power of native advertising to television, producing a powerful environment for better brand storytelling. Utilising targeting capabilities to find the right placement across the entire portfolio, Turner will align with a brand and replace the traditional commercial pod with a space more powerful and impactful to the viewer. Turner can produce longer-form branded content for a client, or utilise the client's existing and typically digital-based long-form content that previously didn't have a home on television. Turner Native Plus will extend storytelling into the commercial pod by developing the right environment for the client, increasing exposure to the brand, and as a result, driving higher ROI.

 

In addition to Turner Native Plus, Turner will share updates to previously announced solutions, real results out of last year's deals, and highlight ways the company is leading in branded content. 

 

Launchpad: New to Turner, this first-of-its kind product combines the power of Turner's premium branded content with real-time social analytics and promotion. Launchpad takes the influential branded content Turner creates for partners, and launches it into social and beyond, using data and insights to maximise a brand's effectiveness. 

 

TargetingNOW: With 30 campaigns completed and a 27% average lift, Targeting Now will continue to target a specific audience and optimise a client's schedules within their same media mix across the Turner portfolio in 2016.

 

AudienceNOW: A true audience-based selling product spanning the entire portfolio, AudienceNOW is a turbocharged version of TargetingNOW. Currently being executed with four key partners, the solution leverages the entire Turner portfolio to find the best schedule for the brand's target audience across the entire day.

 

Turner Data Cloud: Turner's Data Management Platform (DMP) can directly link to a client's DMP to effectively execute targeting in digital and soon linear. The team will share a recent movie studio example where Turner Data Cloud enabled the brand to better connect with the right audience by finding new segments.

 

ROINOW: Turner's proprietary research clarifies the distinct sales lift advertisers get from Turner's branded content partnerships. With over 50 campaigns measured, ROINow continues to show powerful bottom line gains for partners.

 

Provable ROI: Building on the success of ROINOW, ProvableROI launched in 4th Quarter 2015 with 18 partners across the Turner Emerging Consumers portfolio of brands. All brands receive guaranteed success at the front end of their deals, and early insight shows that Provable ROI will be Turner's next big measurement success story for partners.

 

Branded Content: Led by Courageus, CNN and HLN's first-ever branded content, and including network brands such as Adult Swim and CONAN, marketers have extensive production opportunities utilising the breadth of Turner's global, multi-screen portfolio.

 

“We broke ground last year with our suite of data products, and now we are building on that with Turner Native Plus and Launchpad,” said Speciale. “These capabilities aren't available anywhere else. We are fully equipped to take the burden off our partners and become a stronger resource for them. We want brands to connect with consumers like never before.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627997502383.jpg?itok=lHqLqLaI
Chingari marks first anniversary with #SaalEkChingariAnek campaign

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627992786508.jpg?itok=UmFfkwFU
National Esports Championships 2021 to kickstart on 6 August

Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August. Owing to the Covid-19 pandemic, the nationals will be held virtually with top athletes from across the country competing and showcasing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/bb.jpg?itok=fNJBYGAO
Voot ropes in Swiggy & CoinDCX as 'co-powered by sponsors' for Bigg Boss OTT

Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show. The OTT special edition will be hosted by Karan Johar for the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627972640830.jpg?itok=CqxAi1Dm
The Q appoints Pankaj Rai as head of ad sales, North & East regions

Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office. In his new role, Rai will be responsible for driving the advertising sales for the channel in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/photogrid_plus_1627970751169.jpg?itok=VwPT0ThQ
Twitter executive Arvinder Gujral moves on after eight years

Mumbai: Twitter managing director, SE Asia, and senior director-business development, APAC, Arvinder Gujral has quit the company after an eight-year stint. "After eight years it's time to say goodbye to the Blue Bird. From helping set up Twitter India in 2013 and running APAC BD to pivoting the SEA...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627902618756.jpg?itok=RvEn1bzB
MX Player launches interactive film ‘Balcony Buddies’

Mumbai: Entertainment app MX Player in association with Amazon, exclusively premiered its second interactive film ‘Balcony Buddies’ to celebrate Friendship Day on 1 August. The film is an extension of e-tailing giant’s ‘Har Pal Fashionable’ campaign. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/photogrid_plus_1627900501519.jpg?itok=kYFaLgV8
UEFA partners with AVIWEST for Euro 2020 coverage across Europe

Mumbai: Live video contribution solutions provider AVIWEST was appointed by the Union of European Football Associations (UEFA) to support selected off-venue events, including official team training and press conferences from Europe's biggest football show — UEFA Euro 2020 — using a bonded cellular...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/photogrid_plus_1627714164553.jpg?itok=kr5gBjUC
Trell celebrates bond of friendship with #TrellMereYaar campaign

Mumbai: Homegrown social commerce platform Trell has announced a new campaign #TrellMereYaar to celebrate Friendship Day on 1 August. The ten expert 'Trellers' - Anusha Swamy, Rohil Jethmalani, Tanaya Mahajan, Sanchit Batra, Rose Kawatraa, Macedon D'mello, Jeet Nayak, Disha Batra, and Clince...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/photogrid_plus_1627636661490.jpg?itok=kN2lIhoh
Vikatan Televistas & Motion Content Group set to bring new digital series

Mumbai: Vikatan Televistas in association with Motion Content Group and YouTube is all set to bring digital daily series Aadhalinaal Kaadhal Seiveer (AKS) for the audience. The show directed by Rajiv K Prasad with a screenplay penned by Ve Ki Amirtaraj & Joe George, is a slice-of-life drama...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required