iWorld

SureWaves raises Rs 35 crore in second round of funding

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/01/13/surewaves.jpg?itok=fUQUm75j

BANGALORE: SureWaves MediaTech (SureWaves) has announced that it has secured Rs 35 crore in a second round of funding that was led by Canaan Partners.

It also saw participation from existing investors Accel Partners India and India Innovation Fund.

SureWaves’ ground-breaking technology enables large scale aggregation of audiences across multiple television channels and offers a single window interface to large national advertisers to effectively reach out to mass audiences on a market by market basis. SureWaves claims that its Spot TV Network is one of the largest connected television networks of its kind anywhere in the world spanning across 28 states and seven union territories in India through partnerships with over 280 cable TV channels that reach more than 80 million households and 400 million viewers.

SureWaves founder and CMD Rajendra Khare says, “Our vision is to leverage the power of media through use of technology for all-round and inclusive socio-economic growth. The funding will be used to invest in the growth of the company and support further innovation. The backing from such prestigious investors is a clear and strong sign that they believe in our vision and the market itself. ”

Canaan Partners India partner Alok Mittal says, “SureWaves is revolutionising television advertising by infusing the smartness of digital media like internet and mobile into the mainstream medium of television. Canaan recognises the huge potential of SureWaves to become one of the foremost media company in television advertising and we are excited to be associated with them”.

Accel Partners in India Partner Shekhar Kirani says, “SureWaves has built a completely disruptive technology that solves the challenges arising out of growing media fragmentation in television and we are excited to continue supporting SureWaves”.

India Innovation Fund’s Rajesh Rai says, “We’ve been associated with SureWaves since 2011, since that time we’ve seen the business grow and evolve into a robust model and we wish them solid momentum in 2014”.

SureWaves is headquartered in Bangalore with offices in Mumbai, Delhi and Kolkata.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/whstapp.jpg?itok=GpgD_SMy
WhatsApp privacy policy: Government highlights differential treatment between European & Indian users

KOLKATA: The central government is considering issues of data privacy in light of the new WhatsApp privacy policy, it has informed the Delhi high court. It has already sent a communication to WhatsApp to respond to queries in this regard. Additional solicitor general Chetan Sharma said that the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/menxp.jpg?itok=dLxiq3Wl
MensXP unveils Republic Day Festival

KOLKATA: With the Republic Day around the corner, MensXP has unveiled the Republic Day Festival from 22 January all the way until 26 January 2021. This sale will offer Indian men the opportunity to explore some of the finest Indian brands across winter wear, grooming, innerwear, gadgets, work from...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_133828_800_x_800_pixel.jpg?itok=EUfOBU29
Disney+Hotstar’s Varun Narang joins Fox Corporation

KOLKATA: Disney+Hotstar chief product officer Varun Narang has moved on to join Fox Corporation in the same role. He will report to chief technology officer and president of digital Paul Cheesbrough, will oversee the company’s portfolio of Fox-branded streaming products, platforms and engineering...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vidnet-2021.jpg?itok=Mdh7JzAH
Vidnet 2021: Aggregation of video streaming platforms to pick up soon

The three to four-year-young digital video entertainment industry has shown a massive boom in popularity, gaining prominence quicker than any other medium ever did. The right circumstances backed by the right technological and socio-economical interventions pushed the envelope for this impressive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/disney.jpg?itok=jbi7TfG0
Chennai tops entertainment consumption with 73% viewership: Disney+Hotstar

NEW DELHI: The unprecedented rise in the consumption of OTT content, specifically during the lockdown period, has massively contributed to the growth of the sector. Interestingly, most of the platforms have realised and acknowledged a huge spike in content consumption and time spent from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ca.jpg?itok=LMwl4de2
Data theft case: CBI files FIR against Cambridge Analytica

KOLKATA: The central bureau of investigation (CBI) has filed an FIR against UK-based political consulting firm Cambridge Analytica for alleged illegal harvesting of personal data in India. It has also booked Global Science Research (GSRL) for its involvement in the same case.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/club.jpg?itok=TUXeKcNr
Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/all.jpg?itok=eHb_O4Md
Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mirzapur.jpg?itok=SXahpzy2
Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required