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Sony LIV to premiere 'Dilwale' before TV, sets a subscription fee

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MUMBAI: Shah Rukh Khan and Kajol blockbuster Dilwale which garnered box office collection of approximately Rs 187 cr in India.

Earlier this year Khan’s Red Chilies signed a deal with Sony Pictures Networks and Dilwale marks the beginning of the strategic alliance between the duo.

Sony Pictures Network’s over the top (OTT) platform Sony LIV is going to showcase the much talked movie on the digital platform before putting it on television. The subscribers will have to pay a minimum amount of Rs 100 to get access to the movie. The platform is enjoying raves of good feedback from its subscribers and also plans to premiere such exclusive movies in the future.



Talking about the exclusive premier, Sony LIV EVP and head digital business Uday Sodhi says, “Movie premieres have been a very important facet of the Sony LIV offering. Whether you missed the film on the silver screen or you’d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.”

He further adds, “Dilwale was truly the most exciting release of 2015 for Hindi film buffs. Premiering it on Sony LIV before television is one of the most significant entertainment offerings we can make to our users at the onset of the New Year. Through the premiere, we are underlining the fact that in 2016, too, we will continue our promise of bringing the biggest and best properties from across the globe to the digital devices of Indian netizens.”

Launched back in 2013, the platform is house to a rich movie library with a strong lineup of events across all major categories.

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