iWorld
Report on Hindi News Viewership

HOOQ India’s new MD Salil Kapoor bets big on glocal strategy

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2015/12/30/Untitled-1_1.jpg?itok=mPIrkrXS

MUMBAI: Global OTT player HOOQ, which forayed into India earlier this year, has made its first big move forward. The platform has roped in industry veteran Salil Kapoor as managing director to handle its India operations.

At a time when Indian companies are also firming up with the OTT strategy and keeping the impeding launch of Netflix in the Indian market, Kapoor’s appointment may well be a strategic move to tackle the competitive scenario. Kapoor, who is betting big on glocal content as the way forward for HOOQ, tells Indiantelevision.com, “My primarily role will be to establish the India operations. We will set up a new team and after we have achieved targets set for the Indian market, we will foray into neighbouring countries.”

HOOQ follows a subscription based video on demand (SVOD) revenue model and has recently inked content deals with the likes of Sun TV and Saregama India, which includes content in South Indian languages of Tamil, Telugu, Malayalam and Kannada as well as Hindi.

“We will be looking at many other such partnerships, our end goal is to create a strong portfolio comprising Bollywood, Hollywood and regional content for our subscribers,” asserts Kapoor.  

Moreover, the platform will not just be limiting itself to acquisitions, but will also looking at creating original content.

Reliance Jio, with the employee launch of its 4G services, has rejuvenated the entire OTT fraternity. Bandwidth has been a teething issue for the sector and Reliance Jio Infocomm’s 4G services has raised the hopes of one and all. “What Reliance Jio is doing is great indeed. But it will have a holistic impact. Now other telecom players will also do something or the other and at the end of the day, data price will go down. So I think good days are ahead when it comes to bandwidth,” says Kapoor.

The freemium revenue model is something that experts are talking about aggressively in the Indian scenario. In the freemium model, premium content is put on a subscription model, while old content can be accessed for free. At this stage, HOOQ is not looking to change its strategy. “We follow the SVOD model and at this stage we are not looking to deviate from it. It’s my second day in office and with time there will be many more developments,” adds Kapoor.

All major broadcasters now have their own OTT platforms. Star India has Hotstar, which follows an AVOD model, while ZEE’s DittoTV is a subscription based platform. Viacom18 is yet to disclose the revenue model of its platform VOOT. On the other hand, while Sony Pictures Networks’ Sony LIV follows the freemium model, during the FIFA World Cup matches, it offered all the matches for a subscription. Earlier this year, Eros International’s ErosNow also unveiled aggressive and ambitious plans for original content on its platform. Apart from broadcasters, Ronnie Screwvala, in association with Ajay Chacko and B Saikumar, has also launched an OTT platform called Arre and has a comprehensive plans drawn out for it. In a competitive scenario like this, it remains to be seen how HOOQ manages to create a niche for itself.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/kevin_pietersen.jpg?itok=q38i_LUY
Kevin Pietersen Picks His Favourite T20 World Cup Players

Kevin Pietersen selects three of his nation's top players for his own T20 World Cup team following England's thrilling victory over Pakistan in the championship game. Jos Buttler and Alex Hales were chosen by Pietersen. Together, both openers contributed the crucial runs to England's scoreboard and...

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/dance.jpg?itok=3H0XZQka
With choreographer Raju, Asif emerges as the winner of aha’s ‘Dance Ikon’

Mumbai: After a successful 13-week run, the popular Telugu dance reality show Dance Ikon has finally come to an end. It has been one of the top-rated Telugu shows on the streaming platform Aha.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/29/14.jpg?itok=MbmX1Uz7
GUEST ARTICLE: Five short format content marketing strategies that OTT platforms use to promote their properties

It’s almost the end of 2022, and the sentence I have said almost every day this year is that short-form video content is the key to marketing. At By The Gram (BTG), we work with numerous OTT platforms and are responsible for marketing all of the many great movies/shows.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/studiobackdrops.jpg?itok=EXGfSkri
StudioBackdrops.com registers 146% annual growth since its inception

Studiobackdrops.com (SBDC), an e-commerce platform for photography, videography, & audio solutions, announced on Monday that it has registered 146 per cent growth between 2016 and 2022. The total size of the company is expected to reach Rs 50+ crore by 2025.

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/koo1.jpg?itok=oKnObiL0
Brazilian Footballer Ronaldinho joins Koo

Former soccer player Ronaldinho has joined Koo. His Koo handle is @ronaldinho. Ronaldinho joined the platform, and posted in Portuguese, English, and multiple Indian languages. Such behaviour as posting in multiple languages is unique to Koo.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/28/start-ups.jpg?itok=ptelg53j
GUEST ARTICLE: Is investing in start-ups viable in the post-covid era?

Mumbai: The internet has boosted the startup scene all over the world, including India. Many homegrown startups have not only attracted a good customer base but are seeing investors of all sizes plug their money at different stages of the startups’ expansion in their respective markets. Here’s why...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/11.jpg?itok=H4-z6c-R
IAMAI highlights willful misinterpretation & ill-conceived recommendations on draft telecom bill 

Mumbai: In a statement issued on Friday, the Internet and Mobile Association of India (IAMAI) expressed outrage at the regression and denigration of the debate over regulating the digital economy. Far from the government's stated goal of creating a trillion-dollar digital economy, the telecom...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/7.jpg?itok=lekK3PLB
MX Player wins bronze for LGBT+ inclusion at IWEI 2022

Mumbai: MX Player has been recognised as a top employer at the India Workplace Equality Index (IWEI) 2022. MX Player has been honoured with the bronze badge, which recognises the development of inclusive policies and the initiation of activities that promote LGBT+ inclusion at work. MX Player has...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/11/26/3.jpg?itok=sZJn_Qu5
Gamitronics & Big Viking Games announce strategic partnership

Mumbai: Developer of PartyNite, Gamitronics, has entered into a strategic partnership with the Canadian gaming major, Big Viking Games (BVG), to fuel the blockchain technology-led metaverse platform's global expansion.

iWorld Over The Top Services