iWorld
Music Nova inks global publishing deal with Universal Music India
Tie-up aims to take regional and devotional music to global stage
MUMBAI: Music Nova, a regional and spiritual music label from the house of Media Nova, has signed a strategic publishing deal with Universal Music Publishing India, part of the global network of Universal Music Publishing Group.
Under the agreement, Universal Music Publishing India will administer Music Nova’s catalogue worldwide, covering licensing, royalty collection and synchronisation opportunities across films, television, OTT platforms and advertising. The move brings together global scale and local flavour, giving Music Nova’s catalogue a wider runway.
The partnership also reflects a broader shift in the music industry, where regional and devotional sounds are finding new audiences beyond borders. With streaming platforms, short-form video and OTT services driving demand for diverse content, such genres are enjoying a renewed moment in the spotlight.
Music Nova’s catalogue spans eight languages and includes a mix of regional, spiritual, devotional and fusion music, featuring both emerging and established artists. This diversity positions it well for cross-platform licensing and international collaborations.
Media Nova partner Dhiraj Advani said, “This partnership marks a significant step for Music Nova as we expand the global reach of our music. By joining forces with Universal Music Publishing India, we aim to maximise the impact of our artists and compositions across platforms and markets.”
With this collaboration, both companies are set to amplify the global presence of culturally rooted Indian music, turning local melodies into international opportunities.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
