iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
iWorld
PM Modi hits 30M subscribers on Youtube
World’s most-followed leader adds to 100M Instagram milestone last month.
MUMBAI: PM Narendra Modi just clicked ‘subscribe’ on digital dominance because when your YouTube channel outpaces world leaders like a viral cat video, even politics gets binge-worthy. Prime Minister Narendra Modi’s Youtube channel has surged past 30 million subscribers, solidifying his status as the most-followed world leader on the platform, officials announced on 24 February 2026. This milestone leaves former Brazilian President Jair Bolsonaro second with about one-fourth of Modi’s count in the dust, while US President Donald Trump trails with roughly one-seventh the subscribers.
The achievement builds on Modi’s Instagram triumph last month, where he became the first global leader to cross 100 million followers. On Instagram, Modi towers over peers, Trump at 43 million, Prabowo Subianto at 15 million, Luiz Inácio Lula da Silva at 14 million, Recep Tayyip Erdoğan at 11 million, and Javier Milei at 6 million their combined totals still fall short of Modi’s solo mark.
Domestically, the gap is equally stark. Modi’s subscriber base is three times that of Congress leader Rahul Gandhi, and over four times the channels of the Aam Aadmi Party and Indian National Congress. On Instagram, Uttar Pradesh chief minister Yogi Adityanath has 16 million followers, while Gandhi counts 12 million.
Modi joined YouTube and Instagram in 2014, evolving both into powerhouses of digital outreach with governance highlights, cultural moments, and direct citizen engagement. In a world where likes and shares shape narratives, Modi isn’t just leading polls, he’s leading the scroll, turning policy into playlist gold.
