iWorld
India vs Pakistan viewership on JioHotstar surpasses T20 World Cup 2024 final
Digital reach hit 163 million, beating the 2024 final; up 56 per cent year on year
MUMBAI: The India–Pakistan group-stage clash at the ICC Men’s T20 World Cup 2026 has rewritten viewership records, becoming the most-watched ICC T20 match in digital history.
Broadcast and streamed by JioStar on JioHotstar, the match drew a digital reach of 163 million, surpassing even the ICC Men’s T20 World Cup 2024 final. Digital reach rose 56 per cent compared with the previous India–Pakistan encounter at the 2024 edition.
On mobile devices, the fixture recorded the highest league-stage reach of any ICC T20 event, clocking 1.2 times the audience of the last India–Pakistan clash. Connected TV viewership surged even more sharply, delivering a reach 2.4 times higher than the same fixture in 2024.
Across platforms, the match generated more than 20 billion minutes of watch time, a 42 per cent jump over the previous edition. India’s emphatic win, which extended its head-to-head record against Pakistan at T20 World Cups to 8–1, helped sustain viewing through the contest.
Linear television also delivered. The broadcast registered a 71 per cent rise in ratings, making it the highest-rated India–Pakistan T20 match since 2021 and underlining the continued pull of appointment viewing for marquee sporting events.
With associate nations adding competitive edge, cumulative digital reach for the tournament has already overtaken that of the entire 2024 edition at the same stage. India, meanwhile, has secured qualification for the Super 8s beginning 21 February, as the defending champions push for a second consecutive T20 title.
JioStar head of sales for sports Anup Govindan, said the scale of engagement reflected the unmatched pull of the India–Pakistan rivalry across platforms. JioStar head of sports content Siddharth Sharma, added that the numbers underscored India’s deep-rooted obsession with the T20 World Cup and the appetite for immersive, multi-format coverage.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
