iWorld
Hari Om OTT partners Amazon MX Player to widen devotional reach
Spiritual stories find a bigger stage as platform eyes global audiences
MUMBAI: Hari Om OTT is taking its faith-first storytelling to a wider audience, signing a strategic distribution deal with Amazon MX Player that places its entire content library on the popular streaming platform.
Launched in June 2024, Hari Om OTT has carved a niche in devotional and spiritual content, offering shows rooted in Indian mythology and cultural traditions. With this new partnership, both its existing catalogue and upcoming originals will now be available on Amazon MX Player, making access easier for viewers across the country.
The collaboration also stretches beyond borders. To scale its global footprint, the platform’s content will additionally be available on Amazon Prime Video, opening the doors to international audiences seeking culturally rich, faith-based narratives.
Hari Om OTT’s growing slate includes titles such as ‘Mata Saraswati’, ‘Jai Mahalakshmi’, ‘Jai Jagannath’ and ‘Shri Tirupati Balaji’, with several new originals currently in the pipeline as part of this expansion.
Speaking on the development, executive vice president group Priyannka Chaurasiya described the partnership as a significant step forward. She noted that the platform has always focused on stories deeply rooted in Indian history but with universal appeal. Aligning with a platform that has a vast global reach, she said, allows these stories to travel further and resonate with audiences worldwide.
With this move, Hari Om OTT is not just widening its reach but also placing devotional storytelling firmly in the mainstream streaming conversation, where faith meets format and tradition finds a digital stage.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
