iWorld

New iGameLeague allows advertisers to sponsor individual players

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2016/03/03/i%20world%20gaming%20%281%29.jpg?itok=D48ohxaW

MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

The platform has been created by four experts - serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

“Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/Amazon%20Prime%20Video.jpg?itok=0P2ByXZo
Dedicated Amazon Prime Video app now available on all Windows 10 devices

NEW DELHI: Customers in India can now access Prime Video through a dedicated app available on the Microsoft Store on Windows 10 devices. Using the new Amazon Prime Video for Windows app, customers are now able to stream Prime Video content online or download Prime Video content for offline viewing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/tiktok.jpg?itok=LI9e2Clw
TikTok clarifies: Don't intend to take legal course against ban

KOLKATA: The government of India under Section 69A of the Information Technology Act recently imposed a ban on 59 Chinese apps including TikTok. Several reports said that the video-sharing platform could take a legal route. However, the company has refuted such reports saying that it has no plans...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/jagananth.jpg?itok=DAsXvS_v
Shemaroo Entertainment to live stream Jaggannath Puri Rath Yatra 2020

With mandated restrictions on public gatherings during religious ceremonies and festivals, many devotees are turning to digital platforms for a solution. Taking the legacy forward, Shemaroo Entertainment Limited, India’s leading content house, is live streaming the traditional Rath Yatra from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/disney.jpg?itok=oZ0aFBy0
Asian Paints’ collaborates with Disney+ Hotstar’s ‘Home Dancer’ show

KOLKATA: Paint category leader Asian Paints has joined hands with premium online streaming platform Disney+ Hotstar’s dance reality show Home Dancer for a consumer engagement innovation. Through Home Dancer, an online dance competition, Disney+ Hotstar offered dance lovers a unique chance to...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/voot.jpg?itok=9QXQ3OrR
VOOT SELECT gets into sports content, brings Arsenal TV on the platform

KOLKATA:  In India, Arsenal fans, famously called as ‘Gooners’ have a reason to celebrate now as Viacom18’s premium English entertainment destinations VOOT SELECT and COLORS INFINITY are exclusively showcasing Arsenal TV on the platform and channel respectively. Gooners will now have access to full...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sonyliv.jpg?itok=smnru0fk
SonyLIV 2.0 seeks to refresh through new-age, youthful vibe

While the lockdown demotivated many, it did not stop OTT platform SonyLIV from taking a bold stop. With new content in-store, SonyLIV is reviving itself as SonyLIV 2.0. A new team which took up the role to lead the platform last year has reimagined the transformation.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/priyaka.jpg?itok=hpSXC-2r
Priyanka Chopra Jonas signs multi-million dollar two-year deal with Amazon

KOLKATA: No celebrity now can miss the opportunity opened up by the streaming platforms. Now, Priyanka Chopra Jonas joins the league signing a two-year multimillion-dollar first-look television deal with Amazon. According to a Variety report, a general meeting with Amazon Studios head Jennifer...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/fb.jpg?itok=DTT0PScP
Facebook hires directors to support growing partnerships in India

NEW DELHI: Facebook has hired Francis  Jose, Manohar Hotchandani and Paras Sharma in its growing partnership team in India. With extensive experience in technology, telecom, media and entertainment, these new additions will help lead strategic partnerships and initiatives to support Facebook’s...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/bozama.jpg?itok=pRms1Jbe
Netflix appoints Bozoma Saint John as new CMO

KOLKATA: Netflix has appointed ex-Apple and Uber exec Bozoma Saint John as its new chief marketing officer. Her two-decade long career spans across industries including music and entertainment, consumer packaged goods, fashion, sports and automotive. She will start at the company this August, will...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required