Report on Shemaroo

Nazara’s WCC brings aboard Abhinav Mukund as Tamil commentator

The gaming company is looking to reach out to its fans in the vernacular markets.


KOLKATA: World Cricket Championship (WCC), from the house of Nazara Technologies, has touched the 155 million download mark, with addition of 15 million new downloads this year. The mobile gaming company is now looking to reach out to its fans in the vernacular markets, and has brought aboard former team India player Abhinav Mukund as Tamil commentator.

Former Australian cricketer Matthew Hayden and Indian cricket commentator Aakash Chopra will manage the English and Hindi audience respectively, said the company.

As the Covid crisis staggered the world with lockdowns, and live sports took a hit owing to lockdown restrictions, WCC served as an alternative to authentic cricket experience from the safety of homes. Given the growing user-base, the game aims to further penetrate the regional markets and cater to a larger share of the audience with better access to smartphones and data connectivity.

Next Wave Multimedia CEO and co-founder P R Rajendran said, “With the introduction of professional commentators into the game, the aim is to bring users as close as possible to the actual game of cricket. With the recent suspension of live sports, we would be glad for WCC to bring respite to the cricket fans confined in their homes.”

While Aakash Chopra and Matthew Hayden will add to the realism of the game, Abhinav Mukund will further accelerate the feeling and connect further with the vernacular audience, bridging cultural boundaries.  Players would be able to manually switch to the Tamil version of the commentary.

“Cricket is the highest watched sport in the country and undoubtedly transcends language and boundaries with its popularity. Due to the pandemic-induced lockdown, live sport has been in the doldrums but with the realistic cricket experience that WCC provides, cricket entertainment is at the fingertips, albeit in a virtual form. I am excited to bring a Tamil twist for the players and hence expand the game’s periphery,” said cricket commentator Abhinav Mukund.

WCC3 has featured in some prominent esports tournaments in the country including Redbull M.E.O., Skyesports, and LXG WCC tournaments. Being one of the only ‘Made in India’ games to feature in esports tournaments in the country, WCC is looking to make it easier for players and tournament organisers to conduct tournaments on the game with its recently launched esports mode.

The World Cricket Championship series was created by Chennai-based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India-based diversified gaming and sports media platform. Launched in November 2020, the third installment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.

Latest Reads

SonyLIV appoints Sreedhar Reddy Komalla as Telugu Content head

Kolkata: SonyLIV has appointed Sreedhar Reddy Komalla as Telugu Content head, Digital Business. In his new role, Reddy will primarily focus on leading the expansion plans of the Telugu vertical of SonyLIV for users across markets.

iWorld Over The Top Services
Twitter appoints interim chief compliance officer in India

Microblogging site Twitter has appointed an interim chief compliance officer in line with the new IT rules which came into effect on 26 May. The company will share the details with the IT ministry soon, it said on Tuesday.

iWorld Over The Top Services
HiPi ties up with Zee Bangla’s Dance Bangla Dance

Short-video platform HiPi has tied up with Zee Bengal’s dance reality show -Dance Bangla Dance to provide viewers with a steady dose of interactive content, to engage on the HiPi app.

iWorld Over The Top Services
MX Player deploys H.266, slashes video streaming data usage by half

Online video consumption in India has grown exponentially, accounting for 80 per cent of consumer internet traffic. However, the user experience remains highly dependent on data usage and network speed.

iWorld Over The Top Services
We are working towards a diverse content offering: Zee5's Nimisha Pandey

Zee5 has announced a partnership with TVF (The Viral Fever) as the platform looks at diversifying its library. In the last few months, ZEE’s digital arm has stepped up its content game by acquiring blockbuster Radhe and buying rights for Friends: The Reunion to stream in India.

iWorld Over The Top Services
Short-video app Changa ropes in Abhay Ojha as CEO

New Delhi : Tech firm BITCS has roped in Abhay Ojha as the CEO of its short video app, Changa. According to the company, Ojha's main role will be to scale up the platform and bolster its content offerings. Ojha has worked with Star India and ZEEL in the past, after which he set up a company called...

iWorld Over The Top Services
Cricketer Rishabh Pant signs up with Moj

New Delhi: Cricket buffs can now look forward to connecting with cricketing sensation Rishabh Pant on short video app Moj. Ace wicket-keeper and batsman, Pant is the first Indian cricketer to join the app. "He will be sharing exclusive content from his cricket tours, thrilling action moments from...

iWorld Over The Top Services
Aaron Herps appointed GM for AVIA's Coalition Against Piracy

KOLKATA: The Asia Video Industry Association (AVIA) has appointed Aaron Herps as the general manager of its Coalition Against Piracy (CAP), following the departure of Neil Gane who moved on to take up a position with the Alliance for Creativity and Entertainment (ACE). Herps joined AVIA in 2019 as...

iWorld Over The Top Services
OTT industry working on compliance with new IT rules

The new regulations introduced for over-the-top (OTT) platforms continue to draw controversy. This time for the delay caused by OTT platforms and digital news publishers in ensuring full compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required