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Nazara’s WCC brings aboard Abhinav Mukund as Tamil commentator

The gaming company is looking to reach out to its fans in the vernacular markets.

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KOLKATA: World Cricket Championship (WCC), from the house of Nazara Technologies, has touched the 155 million download mark, with addition of 15 million new downloads this year. The mobile gaming company is now looking to reach out to its fans in the vernacular markets, and has brought aboard former team India player Abhinav Mukund as Tamil commentator.

Former Australian cricketer Matthew Hayden and Indian cricket commentator Aakash Chopra will manage the English and Hindi audience respectively, said the company.

As the Covid crisis staggered the world with lockdowns, and live sports took a hit owing to lockdown restrictions, WCC served as an alternative to authentic cricket experience from the safety of homes. Given the growing user-base, the game aims to further penetrate the regional markets and cater to a larger share of the audience with better access to smartphones and data connectivity.

Next Wave Multimedia CEO and co-founder P R Rajendran said, “With the introduction of professional commentators into the game, the aim is to bring users as close as possible to the actual game of cricket. With the recent suspension of live sports, we would be glad for WCC to bring respite to the cricket fans confined in their homes.”

While Aakash Chopra and Matthew Hayden will add to the realism of the game, Abhinav Mukund will further accelerate the feeling and connect further with the vernacular audience, bridging cultural boundaries.  Players would be able to manually switch to the Tamil version of the commentary.

“Cricket is the highest watched sport in the country and undoubtedly transcends language and boundaries with its popularity. Due to the pandemic-induced lockdown, live sport has been in the doldrums but with the realistic cricket experience that WCC provides, cricket entertainment is at the fingertips, albeit in a virtual form. I am excited to bring a Tamil twist for the players and hence expand the game’s periphery,” said cricket commentator Abhinav Mukund.

WCC3 has featured in some prominent esports tournaments in the country including Redbull M.E.O., Skyesports, and LXG WCC tournaments. Being one of the only ‘Made in India’ games to feature in esports tournaments in the country, WCC is looking to make it easier for players and tournament organisers to conduct tournaments on the game with its recently launched esports mode.

The World Cricket Championship series was created by Chennai-based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India-based diversified gaming and sports media platform. Launched in November 2020, the third installment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.

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