iWorld

Lumikai & Loco partner to host Game Night on 26 Nov

They will be hosting India’s first anti-webinar with India’s gaming thought leaders.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/25/gsme.jpg?itok=vqFTBYn4

New Delhi: Gaming has emerged as one of the extremely promising categories of the future and is entering into the mainstream. Starting from equipment manufacturers to game creators and gamers, the industry is expanding rapidly with every passing day. Youth is now beginning to opt for gaming as a full-time career and agencies are now working very closely with brands and game developers to create a synergy.

The category has created a lot of excitement in the marketing community. Multiple brands across categories are now utilizing games as a medium to connect with their audiences as they understand that people, especially youth, are spending their time gaming. The category is slowly catching up pace in the media mix of a brand.

In the last few years, India has emerged as one of the top five gaming countries and most of the players prefer mobile over a personal computer. Interestingly, India is a mobile-first gaming market. Today, gamers include both males and females. Several experts have also suggested that the average age of a gamer in India is less than 20 years. There is a lot of younger audience and it is the freemium model that is leading to the growth in India.

With an idea to expand the gaming ecosystem, Lumikai and Loco have organized a Game Night on 25 Nov for gamers, start-up founders, indie studios, and creators for a chat about gaming, entrepreneurship, building content and India’s growing games ecosystem  

The night is hosted by BeYouNick (YouTuber) along with Justin Keeling and Salone Sehgal (Lumikai), Anirudh Pandita (Loco), Ashish Aggarwal (Google India), Sameer Pitalwala (Epic Games), Anurag Khurana (PayTm First Games), Poornima.S (Zynga), and Oliver Jones (Bombay Play). 

Tune in live on Loco on 26 November at 5 pm. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_145441_800_x_800_pixel.jpg?itok=X_IzcFWB
HBO Max grows subscription base, Warner Bros revenue declines

KOLKATA: With the bold move to release Wonder Woman 1984, HBO Max has gained tremendously by doubling active subscriptions in the fourth quarter. The newly launched streaming service has reached 17.2 million active subscribers in the quarter. That’s up from 8.6 million at the end of the third...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/rshul.jpg?itok=NxGJaXJf
After riding high on IPL, upGrad says sports partnerships a priority

NEW DELHI: The year 2020 was the year of disruption. It was also the year for new opportunities. One major upward trend was the e-learning boom and the massive growth in edtech market space which revolutionised the education sector. Indiantelevision.com spoke to Rahul Karthikeyan, head of marketing...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/tabav.jpg?itok=83drR3lR
Tandav and the future of storytelling

MUMBAI: A tight slap. That’s what the streaming industry has got in the face from the Supreme Court when it refused to protect the Amazon Prime Video team – involved in creating the controversial political thriller Tandav – from being arrested.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/img_28012021_122449_800_x_800_pixel.jpg?itok=4CdiMPom
Twitter gets a brand makeover, iconic bird stays

KOLKATA: Twitter has got a brand makeover to stay in step with the times and the people who inhabit the platform. However, the iconic bird of the logo is not going anywhere. “We felt the brand expression we launched five years ago didn't fully reflect the complexity, fluidity and power of the...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/28/men.jpg?itok=SnesBYWs
How the MensXP Shop became the rising star of a media entity

As a top-rung digital publication dedicated to men’s lifestyle, MensXP has been going through a massive transformation since adding commerce to its bouquet. The switchover from being a media entity to full-fledged retail operations wasn’t easy or hiccup-free.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/tandav.jpg?itok=lPL5WSjR
SC refuses to grant interim protection to Tandav makers

NEW DELHI: The furore over Amazon Prime Video’s web-series Tandav refuses to die down. In the latest development, the Supreme Court has declined to grant interim protection to the producers of the show amid apprehensions of arrest. The court had issued the notices on a plea filed by the director,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/img_27012021_150738_800_x_800_pixel.jpg?itok=L5MrA7w0
Zee5 India elevates Manish Kalra to chief business officer

KOLKATA: Zee5 India has promoted Manish Kalra to the position of chief business officer. Kalra joined the platform back in May 2020. Earlier, he was working as AVoD SVP and business head. Now, he will now be responsible for overall SVoD and AVoD business. He will lead user acquisition strategy,...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/yl.jpg?itok=2nTygz6_
TikTok to scale down its workforce in India

KOLKATA: Following the government’s decision to retain the ban on Chinese apps, TikTok developer ByteDance has decided to scale down its workforce in India. The company, which employs more than 2,000 people in India, is also unaware if or when the short format video app will be functional again in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/27/m.jpg?itok=Tfp1BA4D
Republic Media collaborates with Koo & Mitron for Republic-Aatmanirbhar Bharat initiative

Republic Media Network has announced two mega editorial partnerships with two homegrown brands – Koo and Mitron under its Republic-Aatmanirbhar Bharat initiative.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required