Impact of COVID-19 on online gaming industry

The mobile gaming industry is only going to see a spike in these unpredictable times


The world is grappling with the fear of the global pandemic. With financial markets plummeting, the majority of countries under lockdown and a global recession looming, a wave of fear and anxiety is running through countries across the globe. While the dire consequences are visible, it is still too early to measure the impact of the pandemic. But, if the situation persists, the impact it leaves would be immeasurable and catastrophic. 

Of course, the situation remains unpredictable given the current circumstances. But humans have always adapted to whatever situations they are put in and that’s how our race has survived. The very spirit remains undaunted and has to, no matter what. We always found ways to adjust to the harshest of conditions and overcome it all. And as we know, there are people posting hilarious videos of them dancing or singing on social channels while being at home and inspiring millions. The key here is self-motivation and keeping oneself upbeat. You have to go on, live on even if you can’t step out. 

The impact 

The online gaming industry is no different. In the times of lockdown, many people are spending hours playing their favourite games online not because they are obsessed with it, but gaming helps reduce stress and anxiety, something people need the most right now. For all we know, the mobile gaming industry is only going to see a spike in these unpredictable times and more people are going to play games of skill. Rummy, for instance, is one card game that requires immense focus and uninterrupted attention. A veritable source of entertainment and earning money as well, online rummy has seen a staggering growth in the country. 

Every Indian family has a good number of memories of playing traditional card games like rummy with loved ones at family gatherings. Mobile rummy industry tapped into this very cultural relevance and digitisation of rummy further, giving  enthusiasts a platform to play their favourite game anytime, anywhere, in addition to earning real cash rewards. The daily tournaments are enough to keep the levels of excitement high for anyone. 

What glorifies the online version of rummy is the ease of it as it doesn’t require finding someone to play with. One can find multiple players online and even enjoy a game with friends or family. Card games like online rummy are only going to see more people jumping into the bandwagon and will emerge out to be immensely popular during the present crisis. The idea of being able to play and cheer yourself up while alone at home or enjoy a game with friends and family even if you can’t meet them in person is great.

Let’s explore numbers

With the growing penetration of smartphones and affordable data packs, the number of people playing mobile games is also rising. Thanks to the easy accessibility to low-cost resources, the expansion rate will be even higher in times to come. According to a study by Associated Chambers of Commerce and Industry of India and PwC, the number of smartphone users in India is expected to rise to 859 million by 2022, a growth of 84 per cent from 468 million in 2017. 

The digital revolution has sure helped pave way for the rapid growth of the online gaming industry. Additionally, the availability of popular traditional games online has contributed to the way players consume their favourite games. The number of online gamers in India is expected to be 310 million by 2021, according to a report by Google-KPMG. One can well imagine the scope of growth, online game developers have in the country. 

Summing it all up

With people looking for recreational activities in the times of lockdown, an already existing potential market is further expected to grow exponentially. Owing to a steady rise in consumption volumes, online gaming will witness an ecosystem of engaged gamers, creative designers and developers with a good amount of investments pouring into the industry and production of locally themed games. 

(The author is head of marketing, Adda52Rummy. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

Latest Reads

Kumar Mangalam Birla steps down as non-executive chairman of Voda Idea

Kumar Mangalam Birla has stepped down as non-executive director and non-executive chairman of Vodafone Idea, the company said on Wednesday.

iWorld Telecom
ShareChat, Moj sign multi-year music licensing deal with T-Series

Mumbai: Mohalla Tech-backed short video app Moj and social media platform ShareChat on Wednesday announced an exclusive multi-year agreement with T-Series. The partnership allows ShareChat and Moj to access an extensive catalogue of the music label's Indian music library.

iWorld Over The Top Services
PlayerzPot extends its association with Smriti Mandhana & Bhuvneshwar Kumar

Mumbai: Online gaming platform PlayerzPot has announced the extension of its association with cricketing stalwarts Smriti Mandhana and Bhuvneshwar Kumar as brand ambassadors. The sports stars were roped in by the brand in 2020. Both Mandhana & Kumar will drive 360-degree communication through...

iWorld eNews
Net mobile subscribers decline in May: TRAI

India’s telecom market saw a 6.2 million net decline in mobile subscribers at the end of May, according to the latest monthly subscription data released by Telecom Regulatory Authority of India (TRAI).

iWorld Telecom
Chingari marks first anniversary with #SaalEkChingariAnek campaign

Mumbai: Socio-commerce app Chingari has launched #SaalEkChingariAnek to mark its first anniversary. The platform has also announced its official Chingari anthem to offer creators a chance to be part of its celebration by creating interesting videos and winning lakhs of Chingari Coins.

iWorld Over The Top Services
National Esports Championships 2021 to kickstart on 6 August

Mumbai: The Esports Federation of India (ESFI) is all set to roll out the 2021 edition of the National Esports Championships (NESC), scheduled for 6-22 August. Owing to the Covid-19 pandemic, the nationals will be held virtually with top athletes from across the country competing and showcasing...

iWorld Over The Top Services
Voot ropes in Swiggy & CoinDCX as 'co-powered by sponsors' for Bigg Boss OTT

Mumbai: Days before Bigg Boss OTT debuts exclusively on Voot, the streaming platform has successfully onboarded food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX as co-powered by sponsors for the reality show. The OTT special edition will be hosted by Karan Johar for the...

iWorld Over The Top Services
The Q appoints Pankaj Rai as head of ad sales, North & East regions

Mumbai: Hindi GEC, The Q on Tuesday announced the appointment of Pankaj Rai as head of ad sales for North and East regions, effective immediately. He will be based out of the company's New Delhi office. In his new role, Rai will be responsible for driving the advertising sales for the channel in...

iWorld Over The Top Services
Twitter executive Arvinder Gujral moves on after eight years

Mumbai: Twitter managing director, SE Asia, and senior director-business development, APAC, Arvinder Gujral has quit the company after an eight-year stint. "After eight years it's time to say goodbye to the Blue Bird. From helping set up Twitter India in 2013 and running APAC BD to pivoting the SEA...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required