Top south Indian news publishers join hands to form SPP

Offer marketers one digital advertising package


BENGALURU: Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package. This brings the top four dailies, renowned in their regions, to serve their digital advertisers collectively. Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go. 

The South Premium Publishers (SPP) digital advertising package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes. In addition, the SPP digital advertising package delivers 3 billion ad impressions per month. 

“South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of south India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian digital publishing," said Manorama Online CEO Mariam Mammen Mathew.

The key differentiator of SPP’s digital advertising package is that it offers a robust value proposition. Each digital advertiser will get a customised solution, derived from a deep understanding from the four media brands. The proposals will be competitive and compelling, and enable clients to target south India with a single RO. 

Dinamalar director business & technical L Adimoolam stated, “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian ad market of 70k+ crores, 21 per cent has been contributed by digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with south Indian digital audiences. We have launched our consortium website, www.southpremiumpublishers.comwhich has all essential information.”

The SPP digital advertising package caters to the audience that every brand wants to focus upon. 73 per cent of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.

The alliance offers flexible advertising packages with sales support across India with best in class media mix with CPD/CPM options. The digital advertisers can choose from roadblock ads, display banner ads and native advertising to reach their target group.  

Eenadu director I Venkat said, “We need to recognise that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment.”

With SPP offering a south India reach with one single advertising package, marketers have the perfect way to work a digital plan, that talks to the entire region.

Latest Reads

WhatsApp delays its privacy policy update

WhatsApp is having an extremely eventful start to 2021. It began with a massive furore over its new privacy policy that was set to be implemented from 8 February this year. The overwhelming criticism has forced the messaging app to take a step back and in the latest development, it has delayed the...

iWorld Social Media
Guest column: How OTT platforms can keep customer churn at bay

The breakneck speed of OTT growth currently underway across the globe, improvements in internet speeds, and the addition of improved technology have been advantageous for millions of users to gain access to content on the go.

iWorld Over The Top Services
Shemaroo's Ibaadat app gets a revamp

With everything going digital in 2020 combined with the lockdown in most countries, going to the Masjid was tough. Shemaroo came up with a solution for that – the Ibaadat app.

iWorld Over The Top Services
Puneet Tripathi joins Times Internet programmatic division

KOLKATA: Times Internet has appointed Puneet Tripathi as programmatic strategic planning & solutions head. He took on his new role in December 2020. Prior to this, Tripathi was associated with Alibaba group as monetisation strategy & programmatic director. His experience spans over 17 years...

iWorld eNews
Petition filed challenging WhatsApp privacy policy

KOLKATA: In the wake of controversy over its updated privacy policy, Facebook-owned messaging app WhatsApp is facing legal suit in India. The new policy verges on user surveillance and threatens India’s security, a petition filed against the messenger said. After a brief hearing today, the matter...

iWorld Over The Top Services
Eros Now inks streaming, branding partnership with Abu Dhabi T10

KOLKATA: Eros Now has inked a streaming and branding partnership with 2020 Abu Dhabi T10 Tournament, the fourth edition of the popular cricket league. As part of the multi-year deal, Eros Now will livestream the popular cricket tournament in significant international markets, such as Australia, Sri...

iWorld Over The Top Services
SonyLIV returns with the second season of Gullak

KOLKATA: Rickety walls, inquisitive neighbours, unending hassles yet limitless dreams; these define the dynamics of The Mishras who struck a chord upon their visit in 2019. With an IMDB rating of 9.1, Gullak Season 1 won accolades for its well-crafted characters, versatile performances and...

iWorld Over The Top Services
Flipkart’s new subscription pack for affordable smartphone ownership

KOLKATA: Homegrown e-commerce marketplace Flipkart, India’s, has introduced a unique Flipkart SmartPack offering that enables millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting 17 January 2021, consumers can...

iWorld e-commerce
Dish TV India’s OTT App WATCHO is set to enthrall its viewers with its new series ‘The Jail Plan’

In line with its track record of providing unique and engaging content to its viewers, Dish TV India Limited, India’s leading DTH Company announced the launch of its new web series ‘The Jail Plan’ on its OTT platform ‘Watcho’. This is the country’s first-ever prison break story with women in the...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required