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Report on Hindi News Viewership

The subtle changes at Zee Entertainment.

A new website and a new email domain name.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/12/29/zeee.jpg?itok=0DaJNsjQ

MUMBAI: Almost slowly and steadily Punit Goenka’s Zee 4.0 vision is being executed in India’s leading media and entertainment enterprise. Ofcourse the organisation has been restructured, new lines of reporting come in and new hires have been brought in.

But almost silently, the Zee corporate website has changed as has the email address of Zee executives. From zee.esselgroup.com, it has now been modified to zee.com keeping with the fact that the promoters – the Subhash Chandra family – have only a minority position in Zee Entertainment Enterprises Ltd (Zeel).

The most striking change is the new website developed during the pandemic. With a very international looking design, it far surpasses the look and content of its rivals in the same space. Zee.com covers everything from the company’s mission, vision, policies, its brand identity, leadership, investor information, different business – it is a treasure trove of information.

Compared to its earlier website design, Its current one is almost as different as chalk is from cheese.

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