Mumbai: Taboola, which powers recommendations for the open web, helping people discover things they may like, on Wednesday announced a two-year partnership with a multi-lingual news platform Jagran New Media. Under the partnership, Taboola will become the renowned publisher’s exclusive content recommendation partner to amplify its audience engagement and increase revenue growth.
With Taboola’s discovery platform and suite of products, Jagran New Media will enable their 91.48 million Hindi, English and Punjabi language users with content recommendations across desktop, tablet, and mobile web for increased reader engagement.
Jagran will leverage Taboola newsroom to empower its editorial team with content performance in real time and help them with actionable insights from Taboola’s network to create relevant content for its readers. Moreover, Taboola News will enable Jagran to feature its content and acquire new readers through exclusive touchpoints on devices beyond the open web. Jagran will also leverage Taboola feed, a vertical-scrolling feed experience similar to social networks that allow its users to access numerous content they enjoy, including articles and videos. Using Taboola video, Jagran will provide a non-intrusive and in-feed video experience to its audience and encourage visitors to stay on the site longer by providing targeted and relevant content.
Jagran New Media chief revenue officer Gaurav Arora said, “It gives us immense pleasure to announce our partnership with Taboola. With their technology expertise, innovations, and offerings, we are confident that it will enable us to increase engagement for our growing audiences across categories. We are excited about the partnership and look forward to their valued association to drive value for our readers and explore new frontiers of revenue growth.”
Data from Taboola newsroom identifies topics and news categories that have seen an increase in page view traffic. The insights help publishers create user friendly content and improve website engagement.