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Priya Kumar teams up with Tarun Katial, Puneet Johar to launch Genius Inside

The platform will leverage advancements in AI intervention and machine learning.

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NEW DELHI: Priya Kuma has joined hands with industry titans Tarun Katial and Puneet Johar to corporatise and scale-up her Priya Kumar’s Training System (PKTS) to reach a worldwide audience through an AI-powered platform — Genius Inside.

The trio aim to take forward PKTS’s 25-year-old legacy and enhance it for the digital space through Genius Inside, which they say would be 10X more engaged and effective and 70 per cent cheaper compared to what is currently available. It will leverage advancements in AI intervention and machine learning for the recommendation engine, combined with phy-gital mentoring to help audiences benefit from continued learning and personalised transformation, on-demand.

“Genius Inside presents the most personalised and customisable version of our services,” said Genius Inside founder Priya Kumar. “These are created by our deep understanding of success and its drivers, an evidence-based approach and workability which adds value to bright young minds. Lending their passion and expertise to this project, my partners — Tarun Katial, Puneet Johar, and I aim to reach a global audience and play an instrumental role in their development by not only upskilling them but also by bringing about a real-time transformation in their lives."

According to co-founder Tarun Katial, Genius Inside is a giant leap from earlier generation legacy learning platforms. "We need to understand that AI and machine learning are the new frontiers for human interaction with technology. Now, more than ever, kids need to learn how AI and ML works, and how these tools can help the productivity of the workforce," he added.

The self-help industry is growing at a rapid pace, currently at $30 billion and projected to grow to $60 billion in the next five years. About $4 billion is spent on MICE and training programs annually but 78 per cent of people experience minimal training impact. Instead of spending disproportionately to build learning capabilities, Genius Inside aims to help audiences live through their transformation to reinvent themselves, without breaking the bank.

"Genius Inside as a platform offers immense opportunities in digital including personalised learning, interactive sessions with coaches, progress charts and assessments. There is no better way to give back than reaching out and impacting young leaders with this proven model of self-development aided by technology," said co-founder Puneet Johar.

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