Pepper Content partners with Skillshare to grow the creator economy

Ten Pepper creators to receive scholarship every month on the Skillshare platform.


Mumbai: The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.

The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.

With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.

As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.

Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualised framework from the comforts of their home.

Working on a new way to get content done, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about four to five per cent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.

On this association Pepper Contenr lead community, events and partnership Pawan Rochwani said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower.  Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”

Speaking of this partnership Skillshare India market head Aayur Kaul commented, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is  definitely a step taken in the right direction with a mission to enable the next generation of content creators in India."

Latest Reads

Social media platform Khul Ke rolls out its maiden campaign

Social media platform Khul Ke, launched by Loktantra Mediatech, has rolled out its first campaign “Naya Daur - What's Next, India?” to commemorate India’s glorious run to its 75th Independence Day on 15 August this year.

iWorld Social Media
BIG FM appoints Ishita Dasgupta as national head – digital

Leading radio networks in India BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the national head – digital, and business growth (West & South).

iWorld eNews
Music NFTs are an alternative way for artists to increase their earning potential: Report

Music NFTs are an alternative way for artists, most of whom depend on extractive record labels and centralised platforms to earn a living, to increase their earning potential, according to a report by video games, data, analytics and market research firm Newzoo. This allows them to sell their...

iWorld Over The Top Services
Tiki plans to reach 100K budding creators via their programme 'GrowWithTiki'

Short-form video-making community Tiki aims to create a new record of 100 thousand budding creators through their new programme - ‘GrowWithTiki’. With an aim to promote India’s talented content creators based across regions, the brand wants to cultivate an environment of ‘authentic entertainment,...

iWorld Over The Top Services
Crime drama series SHE S2 features in Netflix’s Global Top 10

The new season of crime drama SHE is trending in Netflix’s Global Top 10. One of the most-watched non-English titles this week.

iWorld Over The Top Services
Industry bodies raises concern over revised GST rates in online gaming

The three largest online skill gaming associations in the country, E-Gaming Federation (EGF), All India Gaming Federation (AIGF) and Federation of Indian Fantasy Sports (FIFS), expressed concern at the recent media reports, which suggest that the GST rate on online skill games may be increased from...

iWorld Gaming
CNBCTV18.com launches OTT platform 'CNBCTV18 Binge'

Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience - CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

iWorld Over The Top Services
Akash Ambani to take over as the chairman of Reliance Jio as Mukesh Ambani steps down

Reliance Jio Infocomm, the digital arm of Reliance Industries, announced on Tuesday that Reliance Industries chairman and managing director Mukesh Ambani has resigned his position at the company effective from 27 June. Akash Ambani, who is a non-executive director on the board of the company, will...

iWorld Telecom
Netflix appoints Rohit Suri as head of talent - India

Netflix has appointed Rohit Suri as head of talent – India.

iWorld Over The Top Services