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Digital arm of LF hits 3.2-million user mark

LF has managed to scale new heights.

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MUMBAI: livingfoodz.com, the digital arm of food and lifestyle channel from the Essel Group LF, has hit the 3.2-million user mark in March 2020. The fastest-growing web portal, with over 7.2 million page visits according to Google Analytics, focuses on food, travel, culture and lifestyle. This has placed livingfoodz.com ahead in lifestyle over many legacy players owing to its unique content, its distinctive focus on trends and TV catch up.  

“LF has always been a torchbearer for original content, its milestone moments like this that reinstate our belief in our direction and drive towards our curated content. It is humbling to have the support of our viewers, week on week. And we hope to continue keeping our viewers engaged and invigorated in the months to come. And would love to hear from them via our social media platforms on the kinds of stories, adventures, experiences and food sojourns they would like to experience,” LF business head Amit Nair said.

With reputed chefs and hosts and interesting concept-based shows, LF has managed to scale new heights. The channel has adopted offline and online experiences to connect with the people that make us the best in the business.

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