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Dailyhunt, Sakal Media partner to offer hyperlocal news content

The hyperlocal content will be in Marathi and English language

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MUMBAI: Dailyhunt, India’s news and local language content application, has announced a partnership with Maharashtra-based print publication Sakal Media Group.

With this partnership, Dailyhunt will now be able to offer hyperlocal Marathi and English news content on politics, entertainment, sports, health, agriculture and other topics.

Dailyhunt founder and CEO Virendra Gupta said, “This partnership is a natural progression towards building robust local language content for our loyal, ever-increasing user base. The local language is the single biggest opportunity in the Indian Internet today. The future for us lies in winning the regional language audiences.

“The core focus of our business is and will always be on regional language content as it plays a significant role in bringing traffic across various verticals of the Dailyhunt Group. It is our privilege to join hands with a brand that has managed to creates huge library of hyperlocal Marathi content and has become a household name across deep pockets of Maharashtra over the last eight decades,” he added.

Headquartered in Pune, the Sakal Media Group owns and operates newspapers and magazines in Marathi as well as English that are circulated across Maharashtra and Goa.

Sakal Media Group CEO Pradeep Dwivedi said, “The Sakal Media Group is poised to take a significant leap forward as it has been expanding its footprint to access audiences across various demographics and geographies in the last few years. We are constantly working towards reaching a wider audience—the Marathi-speaking young audience, not only residing in the state of Maharashtra but also across the length and breadth of the country. We have been curating various distribution technologies and we consider Dailyhunt as our natural ally in this process. This partnership is in line with our long-term vision and content distribution strategy.”

The online version of Sakal, E-sakal garners about three million views per month. In the next phase, the Sakal Media Group is also looking forward to getting its video and multimedia content on-boarded on the Dailyhunt platform.

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