iWorld

Content piracy making b’casters invest in good tech for security: Tata Communications VP Brian Morris

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/25/brian-morris-800x800_0.jpg?itok=Os0IDbim

Somebody had aptly said that a new development brings along with it not only benefits, but also various downsides. If technology is opening up new frontiers of content delivery to consumers, the menace of content piracy too is rising globally. So, it’s almost always a race against time to find neutralizers to a menace like piracy for content owners and technology & security companies. 

And, Tata Communications is one such company that not only helps its customers deliver content, but also does continuous research in safety methods. That’s just one of the many reasons why the company continually makes major investments in building and improving state-of-the-art global communications network. One such example of investments is the $1.19 billion spent on the company’s global subsea fibre network --- the company claims it is one of the world’s largest and most advanced ---- that covers 700,000 km or more than 17 times around the world; the only Ethernet ring serving the Middle East; more than 400 points of presence on five continents, apart from ownership and operation of over 1 million sq. ft. of data centre space in 44 locations worldwide.

In an interaction with Indiantelevision.com, Tata Communications VP and GM - Global Media and Entertainment Services Brian Morris holds forth on various aspects of content delivery, tackling content piracy and the need to have a good technology partner for broadcasters.

Excerpts:

As broadcasters deliver content on multi-platform like social media and OTT, how can they ensure that they have the highest levels of content security integrated within the core of their business operations and across various delivery platforms?

Today, content owners, enabled by technology providers, are taking control in a world where the viewing patterns of consumers are dramatically changing due to advances in mobile and flexible content provisioning. The broadcasting counter-revolution is about staying ahead of the game and providing viewers with the platforms and services that give them more control when it comes to dictating their own viewing experiences.

For broadcasters and Over the Top (OTT) and streaming network providers, this means enabling content to be delivered via non-traditional distribution channels, to support on-demand and catch-up services that allow viewers to watch whatever content they want, whenever they want, on any device.  It is also enabling the disruption of regionalization and rights management as content owners seek to extend reach and distribute their content on a global basis.

Hence, emergence of OTT and streaming players and growing adoption of various smart devices, in an increasingly growing connected world, has forced pay-TV operators to offer their content on multiple networks and multiple devices. This gradual transformation has led to roll out of parallel systems requiring adoption of multiple service delivery and content security platforms resulting into management complexities.

To manage the multi-service / multi-platform environment, media service providers need to adopt unified security approach to meet security requirement on any device and any type of content (live or on-demand). Below are the key trends in unified content security space:

# Single security client combining CAS (conditional access systems) and DRM (digital rights management) functionalities to support DVB, IPTV STB and OTT based media distribution

# Adaptive security solutions compatible with any devices (including device with HWRoT, Open STBs like Android STB, Legacy STBs without HWRoT and Open CE devices)

# Security solutions to meet requirements for enhanced content (UHD, HD HDR, early release content) – MovieLabs , an R&D JV of six major motion picture studios, has come with new content security ECP guidelines

# Security solutions to support open consumer devices – software based security solutions compatible with customer owned devices.

Is forensic watermarking a step in the right direction when it comes to content security?

It is the prerogative of content owners to do any kind of watermarking. We, at Tata Communications, are fully supportive and capable of carrying any watermarking through our infrastructure. Forensic watermark is a great help when it comes to content security. It offers a range of benefits to broadcasters and content providers and some of them are the following:

# Single solution to fight against content redistribution across the value chain– For the content owner, the source of leak can be found out; while for the licensee, session-based watermarking enables them to identify which OTT account or smart card the pirate stream is originating from.

# Lower total cost of ownership with easy deployment and scalability – all consumers (irrespective of the device they use) receive watermarked content, and not just those users who own watermarked enabled devices.

# Fast time to market on deployed devices and existing workflows – there is no need for specific client side hardware, which makes it easier to deploy to existing devices.

# Renewable, robust security based on a centralized design – central architecture is more secure, in order to make it impossible for pirates to exploit the client device and easy to renew if a breach occurs.

The main limitation of forensic watermarking technology is the occasional occurrence of false positives in which legal copies of a document, image, video or program are tagged as unauthorized. Forensic watermarks have gained acceptance in the software and digital video industries. Other applications in which the technology holds promise include digital music and electronic books (e-books).

With the rise of number of OTT platforms in India, are the players taking security breach or its possibility seriously as Indian security systems generally tend to be lax?

A mega-trend noticed in the broadcasting industry in India is the rise in non-traditional content viewing and distribution. With the growing adoption of smart devices and the millennial audience of the country, with 50 per cent of the population under the age of 25, looking to consume videos on-the-go, the video-on-demand is on an exponential growth. This growth has raised a number of concerns around public safety and privacy issues, both at an organizational and a national level.

OTT players are, therefore, looking to adopt a unified security approach that can meet the security requirement on any platform and any region. An important change noticed amongst the Indian broadcasters is the investment made in technology partners who can keep up with the demand of maximum uptime, reach and security. A strong network player can carry the content applications securely and smoothly. 

Do you feel that the level of piracy of Indian content within and outside India is growing?

Piracy has become a major issue for broadcasters globally. One example of this would be the final episode of Game of Thrones’ season five in 2015; it was illegally downloaded 1.5 million times before it had even aired. This shows that there is a complete breakdown of geographical boundaries and India is seeing a boom in online piracy too. The recent addition of Netflix and other big OTT players in the country is an additional reason of worry for the industry. 

According to a study conducted by Evisional and America’s Motion Pictures Association (MPA), Indians form the largest group to download Indian copyright content from torrent sites. So, broadcasters are not only looking to harness the power of non-traditional distribution methods to get their content to the consumer, they also face a battle to decrease illegal broadcasting.

If piracy is a growing phenomenon, are Indian broadcasters and content owners really alive to the problem and taking safety measures or these are just ad hoc moves? 

The biggest challenge for broadcasters is: how do they make content available to global audiences in real-time and in different file formats ranging from HD TV, to tablets and smartphones to protect their content and minimize piracy? Cases like the Game of Thrones are a wake-up call. While there is no foolproof way to completely block content piracy, but iinnovative broadcasting organizations are increasingly looking to fibre to run their content on. The readily available bandwidth of fibre enables the transport of live video in higher resolutions, with more security and more potential for customization than other methods. Fibre is also ideal for moving large video files.

Content transcoding and delivery technology in the cloud is also making headway. It enables broadcasters to move content files to the cloud and transcode them into broadcast quality formats ready for immediate transmission and secure delivery to selected destinations. This means that it is possible to make authorized content available for simulcast in HD format. with the aim of helping broadcasters and content creators transcode media files into broadcast quality formats ready for immediate delivery and transmission globally. This drastically reduces the delivery time compared with traditional solutions that rely on the physical transport of media, meaning the time to view can be reduced across all regions.

Considering that Tata Communications also operates in APAC region, how seriously piracy is taken by players in that region?

According to a recent report by digital TV research, OTT TV and video revenues for 17 countries in the Asia Pacific region will reach $18,396 million in 2021. Another finding shows that Game of Thrones has been crowned as the most pirated television show for a few years with data collected from the first 12 hours during season six’s premiere episode showing that India stood as the second country in top downloads. Content piracy clearly ignores geographical boundaries and the unauthorized distribution of premium content is here to stay. 

However, with the entry of global players like Netflix, RedBull Media House, OTT players are realizing that content offering and content security are two important factors that will help them differentiate from each other. A technology partner that can help with their global distribution requirements over a secure network is becoming a need. Tata Communications’ partnership with Red Bull Media House or distribution of live Formula1 races over Sky television are some of the recent partnerships we have seen as a result of these requirements.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/12/jio.jpg?itok=c6HHUcxu
India Ratings and Research says R-Jio's tariff hike to support industry ARPU

India Ratings and Research (Fitch Group) believes Reliance Jio Infocomm Ltd’s (R-Jio; ‘IND AAA’/Stable) decision to start charging Rs 0.06/minute through top-up vouchers on outgoing voice calls to other networks would improve its average revenue per user (ARPU) by about Rs 9 and EBITDA by 15 per...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/11/snapdeal.jpg?itok=ve1r8cg4
Snapdeal Snap Diwali Sale: price cuts on smartphones below 5,000

MUMBAI: Snapdeal’s 3-day Snap Diwali sale begins today.  The sale has deals on affordable smartphones under Rs 5000. A range of colour feature phones starting 299 will also be available on sale. Here are the top mobile deals in the Snap Diwali Sale: The LG Spirit is listed at a price of Rs 3404....

iWorld e-commerce
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/voot.jpg?itok=reNhYAwN
VOOT Studio partners with TikTok to launch “Work It Up” a celebrity chat show with an educational-fitness twist

MUMBAI: VOOT, India’s second largest premium video on demand platform      has collaborated with TikTok, world’s leading short video platform,  to make B-town favorites sweat out secrets as they ditch the usual couch and ‘Work It Up” in the all new celebrity chat show- TikTok India presents “Work...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/10/mxplayer.jpg?itok=jpRE5NxB
MX Player expands its content library and announces a two channel partnership with IN10 Media Network

MUMBAI: Offering viewers “Everytainment” with its wide range of offerings, MX Player – India’s leading entertainment streaming platform has emerged as the preferred destination for all things entertainment.  Be it their multi genre MX originals, a vast library of 1,00,000 + hrs of online streaming...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/sameer.jpg?itok=c-3Dp1KU
Sameer Pitalwalla to move on from Culture Machine

MUMBAI: Culture Machine Media CEO and co-founder Sameer Pitalwalla will be moving on from his current role by the end of December 2019. He will continue with Rainshine Entertainment, the holding company of Culture Machine. He will continue as an advisor and will oversee some of its existing long-...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/mercedez.jpg?itok=CPffhX1y
Mr. Mercedes Season 3 on SonyLIV is all set to take you on a thrilling ride

MUMBAI: Unexpected plots, mysterious twists and turns, nail biting revelations – if detective stories excite you and wrack your brains around the how and why of a story, then this award-winning show is perfect for you! With the festive season around the corner, how about some dose of thrill and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/group.jpg?itok=tMVozdsC
Telcos are great partners for OTT discoverability and monetisation

With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/hoichoi.jpg?itok=XbZxrtsn
hoichoi is now available on PatchWall on Mi TVs

MUMBAI: hoichoi, a leading Bengali entertainment platform with over 2,000+ hours of content, is now available on PatchWall on Mi TV, India’s number 1 Smart TV brand by Xiaomi. 

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/07/kia.jpg?itok=xxr8S9wt
Vodafone Idea and Kia motors india enter partnership for uvo connected car services

MUMBAI: Vodafone Idea, India’s leading telecom service provider and Kia Motors, have signed a partnership for the India debut of UVO connected car system with the new Kia Seltos – a technologically advanced and refined mid-SUV equipped with a range of market and world-first features designed to...

iWorld Telecom

Sign up for our Newsletter

subscribe for latest stories