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Cision acquires PR Newswire; Peter Granat named as CEO

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MUMBAI: Global media intelligence company Cision has acquired PR Newswire. With this agreement, the duo will provide clients with the industry’s best content distribution, influencer outreach, media monitoring and analytics offerings.

The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review.

PR Newswire’s CEO Bob Gray will be transitioning out of the business and Peter Granat will be the CEO of the combined organization.

For Cision clients, the acquisition provides access to the industry’s one of the largest and trusted distribution network of media outlets, websites and social media channels as well as access to new offerings including multimedia content distribution, IR tools, ProfNet and MultiVu creative services.

For PR Newswire customers, the acquisition provides access to award-winning PR software, the industry’s most comprehensive influencer database and a full suite of monitoring and analytics services.

“Cision has always been a leader in influencer identification, media monitoring, social engagement and analytics,” said Cision CEO Peter Granat. “The acquisition of PR Newswire, the market leader in press release distribution, is a huge step in providing our customers a complete integrated solution for all their PR, IR and social media needs. To combine two PR powerhouses means we can provide the most robust tools and services for PR and communication professionals to tell their stories in virtually any medium around the world.”

In conversations with clients, Cision repeatedly heard the need for an integrated solution that allows them to manage campaigns and distribute multimedia messages through a variety of channels. With Cision’s acquisition of PR Newswire, consumers now have access to global technology and service, deeper relationships with media and influencers, and the largest content distribution network available.

The combined product roadmap and timeline will be finalized in the coming months. While the product roadmap is being developed, Cision and PR Newswire will continue to invest in and support all existing services.

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