iWorld

AU Bank launches account opening on WhatsApp

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/06/au.jpg?itok=4hqFT_nK

MUMBAI: AU Small Finance Bank has announced the rollout of their Savings Bank Account opening process initiated with WhatsApp. This service is powered by Karix Mobile using an advanced multi-channel conversational and compute platform. Using Karix’s versatile platform, AU Bank’s interested customers will be able to initiate the opening of their savings account in less than 5 minutes using an interactive chat-like interface on WhatsApp.

This service is an extension of AU Bank’s brand values that revolve around financial inclusion and offering an uncomplicated banking experience to its customers. This will be one of the many interactive services that the Bank is planning to launch on WhatsApp. Powered by Karix Mobile’s Actionable Messaging Compute platform, AU Bank will now be able to drive two-way conversations, automate and enhance customer experience processes and create micro engagements with their customers using the WhatsApp Business solution.

Speaking on the launch of this service, Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said, “WhatsApp has become a part of the day-to-day life of people all over the world in a very short span. It offers a host of features through its user-friendly interface. Considering the huge impact it has created in people’s lives, we at AU Bank, decided to use this platform for people to engage with our potential audience. While it is an important step in our mission to simplify banking through digital solutions, we are optimistic this will enhance the way people see banking in India.”

Mr. Deepak Goyal, COO at Karix Mobile explains, “Partnering with AU Bank to deliver this disruptive WhatsApp banking service was a privilege. Introducing banking services on a messaging app is always a challenging task, given that there are various applications and processes in the backend that need to be connected and automated securely. We take great pride in this deployment and are very excited to see how this service is received.”

WhatsApp as a platform has been accepted widely by India (and more importantly by ‘Bharat’) to communicate and interact for their daily needs. The Bank believes that there is still a lot of potential for businesses to use technology to connect with the Indian masses, especially in tier 2-4 locations, where WhatsApp plays an important role of removing hurdles of digital adoption. By allowing customers to initiatebanking services on a messaging app that has 200 million monthly active users in India, AU Small Finance Bank is transforming the banking industry by taking the bank to where the customer is.

“Keeping customers at the core, AU Bank is continuously exploring means to make banking simple and convenient. A vast percentage of our savings accounts are already being opened through our tab-based application. By adopting newer technologies in our daily operations, the endeavor is to make our Bank a preferred choice for customers. WhatsApp is a widely used messaging app across all segments of the country. This initiative helps in providing a safe, seamless and contextual customer experience for inclusive banking,” concluded Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/chumbak.jpg?itok=TfS2CZRm
The Script Room completes one year with 41 films over five brands

MUMBAI: - Having successfully created over 40 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a fast-growing writers' hub is celebrating its one-year completion amidst lockdown. A company born out of an enthusiastic and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/hbo.jpg?itok=RCSZaADk
HBO Max launches in the US with impressive content library

Every other week a new streaming service enters the market. But the arrival of HBO Max is more significant. WarnerMedia’s foray into the market creates a buzz because of its  big library of TV shows and films from popular brands like HBO and Warner Bros.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/2.jpg?itok=MWYWb4ok
FilmKaravan Originals, makers of 'Delhi Crime', releases first feature presentation

FilmKaravan Originals, the producers of the Netflix Original Delhi Crime, is in it for the long haul. The much-talked about taut thriller based on the investigation of the 2012 Delhi gang rape case had been widely praised and lauded by critics and audiences alike.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/hockey.jpg?itok=jwB7Lae4
International Hockey Fed partners NAGRA to deliver novel digital experience for fans

MUMBAI: The International Hockey Federation (FIH), the world’s governing body for the sport of hockey, and NAGRA, a Kudelski Group company and the world's leading independent provider of content protection and multi-screen video solutions, have signed a ten-year partnership that brings together the...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/eortv.jpg?itok=1WKC3eQ6
LGBTQ-focused streaming service EORTV launches website on OTT platform

MUMBAI: OTT media service platform EORTV has launched its website www.eortv.com with a differentiated philosophy to focus on the LGBTQ audiences and other communities. The mission of this new OTT platform is to be inclusive and create acceptance for all communities in society by eliminating any...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/nimot.jpg?itok=usv1PXHQ
Game-streaming app NimoTv launches in India

MUMBAI: Live streaming platform for games and e-sports NimoTv has officially been launched in India. NimoTv is the overseas unit of Chinese game live streaming platform Huya. The app is available for Andriod and iOS users. NimoTv is a platform for all the gamers to stream. The company intends to...

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/voot.jpg?itok=_EsTqTGf
Voot partners with upGrad, expands content play to edutainment

MUMBAI: Leading streaming platform Voot has tied up with the largest online higher education company upGrad. This opens a doorway for consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/azaz.jpg?itok=02OaOEdR
Ayaz Memon Joins 1 Play Sports

MUMBAI: Sports media narrowcasting startup in the Asia Pacific 1 Play Sports has brought sports journalist Ayaz Memon onboard as consulting editor-in-chief, India from May 2020. Memon, a media veteran with over 40 years’ experience, will lead the thrust for 1 Play Sports to deepen its roots and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/sony.jpg?itok=A-IknfG5
Applause Entertainment signs multi-show deal with SonyLIV

Applause Entertainment has announced a content licensing deal of four premium drama series with SonyLIV, the popular on-demand video streaming service from Sony Pictures Networks India.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required