iWorld
Report on Shemaroo

AU Bank launches account opening on WhatsApp

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/06/au.jpg?itok=GyQbgt7W

MUMBAI: AU Small Finance Bank has announced the rollout of their Savings Bank Account opening process initiated with WhatsApp. This service is powered by Karix Mobile using an advanced multi-channel conversational and compute platform. Using Karix’s versatile platform, AU Bank’s interested customers will be able to initiate the opening of their savings account in less than 5 minutes using an interactive chat-like interface on WhatsApp.

This service is an extension of AU Bank’s brand values that revolve around financial inclusion and offering an uncomplicated banking experience to its customers. This will be one of the many interactive services that the Bank is planning to launch on WhatsApp. Powered by Karix Mobile’s Actionable Messaging Compute platform, AU Bank will now be able to drive two-way conversations, automate and enhance customer experience processes and create micro engagements with their customers using the WhatsApp Business solution.

Speaking on the launch of this service, Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank, said, “WhatsApp has become a part of the day-to-day life of people all over the world in a very short span. It offers a host of features through its user-friendly interface. Considering the huge impact it has created in people’s lives, we at AU Bank, decided to use this platform for people to engage with our potential audience. While it is an important step in our mission to simplify banking through digital solutions, we are optimistic this will enhance the way people see banking in India.”

Mr. Deepak Goyal, COO at Karix Mobile explains, “Partnering with AU Bank to deliver this disruptive WhatsApp banking service was a privilege. Introducing banking services on a messaging app is always a challenging task, given that there are various applications and processes in the backend that need to be connected and automated securely. We take great pride in this deployment and are very excited to see how this service is received.”

WhatsApp as a platform has been accepted widely by India (and more importantly by ‘Bharat’) to communicate and interact for their daily needs. The Bank believes that there is still a lot of potential for businesses to use technology to connect with the Indian masses, especially in tier 2-4 locations, where WhatsApp plays an important role of removing hurdles of digital adoption. By allowing customers to initiatebanking services on a messaging app that has 200 million monthly active users in India, AU Small Finance Bank is transforming the banking industry by taking the bank to where the customer is.

“Keeping customers at the core, AU Bank is continuously exploring means to make banking simple and convenient. A vast percentage of our savings accounts are already being opened through our tab-based application. By adopting newer technologies in our daily operations, the endeavor is to make our Bank a preferred choice for customers. WhatsApp is a widely used messaging app across all segments of the country. This initiative helps in providing a safe, seamless and contextual customer experience for inclusive banking,” concluded Mr. Uttam Tibrewal, Executive Director, AU Small Finance Bank.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/13/photogrid_plus_1623566185396.jpg?itok=Ui5bYtt4
GUEST COLUMN: The changing landscape of social networking platforms in India

Mumbai: Social networking and social media have evolved tremendously over the years. Social networking platforms have played a major role in facilitating the collaboration of people with similar interests by providing a way for people to interact instantaneously, without barriers, and using tools...

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/dr-g-dhananjayan.jpg?itok=cyH0HvYe
SonyLIV on-boards Dr G Dhananjayan as head of Tamil content

Sony Pictures Networks India (SPN) on Friday appointed Dr G Dhananjayan as head - Tamil Content, Digital Business for its streaming service, SonyLIV.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/qq.jpg?itok=tEIlBkVk
Bollywood should explore superhero films with long-term licensing: Cosmos-Maya's Anish Mehta

Anish JS Mehta started his career as an accounts executive in 2003, and over time, he has managed to reach new heights. In 2010, he became the chief operating officer of Cosmos-Maya, a leading animation studio in India.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/11/netflix.jpg?itok=XcjPPIO9
Netflix launches online store to offer products curated from popular shows

Streaming giant Netflix has taken its retail ambition a step ahead with the launch of an online store. Netflix.Shop that will offer curated products based on its content.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623324521975.jpg?itok=uOym1KRm
Zee5 set to launch in US on 22 June

Kolkata: In what could be its biggest launch till date, Indian streaming platform Zee5 is all set to enter the United States market on 22 June. With this, the platform has set the stage for its rapid growth in a market that has over 5.4 million diaspora audiences with a deep cultural and language...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/photogrid_plus_1623331453954.jpg?itok=Rx4_H4_R
Voot Studio partners with German Broadcaster Deutsche Welle

KOLKATA: Voot’s brand solutions arm, Voot Studio, has partnered with German international broadcaster, Deutsche Welle, to stream the progressive series ‘HER- Women in Asia’. The series is based on the inspiring real-life transformational stories of women from the Asian sub-continent. The series...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/zee.jpg?itok=krZwgeRt
Indulge in a culinary bliss @ 8pm with world renowned celebrity chefs on Zee Zest

Mumbai: For the very first time on Indian television, Zee Zest - India’s premier lifestyle channel brings to you two iconic culinary shows Cook, Eat, Repeat with Nigella Lawson and Chocolat by Rachel Khoo. Taking inspiration from their various kitchen experiments, authored books, travels, and many...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/10/asg.jpg?itok=C_2e2wut
Lionsgate Play to premiere crime thriller series 'The Pact'

Lionsgate Play will premier the crime thriller drama series The Pact on 11 June. Directed by Rebecca Johnson and Eric Styles, the six-episode series stars Abbie Hern, Julie Hesmondhalgh, Laura Fraser, Eiry Thomas, and Heledd Gwynn as friends with a common agenda of acrimony towards their functional...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/09/photogrid_plus_1623231842317.jpg?itok=11TUZF9h
Nazara’s WCC brings aboard Abhinav Mukund as Tamil commentator

KOLKATA: World Cricket Championship (WCC), from the house of Nazara Technologies, has touched the 155 million download mark, with addition of 15 million new downloads this year. The mobile gaming company is now looking to reach out to its fans in the vernacular markets, and has brought aboard...

iWorld Gaming

Sign up for our Newsletter

subscribe for latest stories

* indicates required