Report on Shemaroo

YRF & Vistaprint launch personalised merchandising platform


MUMBAI: Yash Raj Films (YRF) and Vistaprint have joined hands to launch a first-of-its-kind personalised merchandising platform called Film-Me.


Users can add their own images and expressions on products, which will be designed using YRF’s movie library content. The platform is available on Vistaprint’s website, where users can get to the page directly through Vistaprint’s homepage.


Merchandising for movie content in itself is not a new idea but customised and personalised content instantly introduces a whole new dimension for the industry as well as consumers. So instead of simply having a generic T-shirt which just carries the Fan movie logo, (YRF’s next with Shah Rukh Khan), fans can now actually buy a T-shirt with their very own picture or name on it alongside the actor’s silhouette and movie logo in the background.


“This is definitely path-breaking We’ve all loved YRF movies, the characters and the dialogues but for the first time, as fans and movie buffs, you have the opportunity to literally bring all this content into your lives. You might not be able to get a selfie with your favorite superstar but can now have a poster with you and him/her in the same frame through our new platform, Film-Me. We are very excited about the possibilities this opens up to transform most-loved movie content into physical personalised products and look forward to offering a truly wow experience to all movie lovers and fans of YRF movies through Film-Me,” said Vistaprint India MD Nilesh Parwani.


YRF vice president marketing and merchandising Manan Mehta added, “The high degree of customisation that YRF and Vistaprint offer through this first of a kind personalised merchandising range is very different from what we have seen uptill now. Fans will find plenty to love about this collection and the products are sure to be a prized possession among hindi movie aficionados and YRF film lovers.”

Latest Reads

Disney+ paid subs hit 103.6 mn, Disney+Hotstar accounts for around $34.5 mn subs

With a higher-than-ever growth of streaming services in the last year, The Walt Disney Co.’s (Disney) direct-to-consumer venture Disney+ has also grown quickly to surpass 100 million subscribers.

iWorld Over The Top Services
Twitter launches state-specific Covid updates to aid patients, families

New Delhi: Microblogging platform Twitter has launched new state-specific Covid-19 pages in the country that surface the latest tweets from people asking for SOS resources, as well as those offering help. The social media giant currently has seven state-specific pages available in the places...

iWorld Social Media
SVOD subscriptions in India to triple by 2026

KERALA: SVOD subscriptions in India will almost triple between 2020 and 2026 to 155 million, thus representing 10 per cent of the world’s total, according to a report published in Digital TV Research. The report suggested that the total number of global SVOD subscriptions will reach 1.5 billion...

iWorld Over The Top Services
After year-long ban, TikTok India head Nikhil Gandhi quits

Kolkata: TikTok Middle East, Turkey, Africa (META), and south Asia head Nikhil Gandhi has quit, according to media reports.  Gandhi joined TikTok in 2019 as India and south Asia CEO. He was redesignated to his current position in January 2021 after parent company ByteDance decided to fold it's...

iWorld Over The Top Services
Lionsgate Play eyeing collaborations to get ahead in Indian market: Rohit Jain

In December 2020, Hollywood studio Lionsgate rolled out its independent video streaming app Lionsgate Play here and later expanded its presence in Indonesia. Distribution, payment mechanism.

iWorld Over The Top Services
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services
upGrad introduces online 'Study Abroad' program

The Covid-19 pandemic played spoilsport with people’s plans to seek higher education at foreign universities. With the crisis showing no signs of abating soon, would-be-students are re-evaluating their priorities or are in quandary on how to fulfil their desire to “study abroad”.

iWorld Over The Top Services
James Murdoch & Uday Shankar go the SPAC way to fund new venture

Former top Disney executive Uday Shankar and Lupa Systems founder and CEO James Murdoch are getting on the special purpose acquisition company (SPAC) rush. Months after joining forces for a new media and tech venture, the dynamic duo is looking to raise $345 million for the same.

iWorld eNews
No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required