iWorld

Trell eyes the next 100 mn online shoppers in Tier II and Tier III cities

Trell is offering products from some of the top labels

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KOLKATA: Social commerce, one of the biggest drivers of e-commerce today has witnessed exponential growth in recent years. This holds particularly true since the onset of the pandemic that saw a surge in online shopping. 

Besides social commerce, online video content has also experienced skyrocketing demand as people spend an increasing amount of time browsing for engaging, and relatable content.

Having chartered a remarkable growth trajectory, Trell is now offering products from distinguished beauty and personal care brands including Lakmé, Tresemme, and Ponds, amongst 50 labels including MyGlamm, Bombay Shaving Company, Mirabelle, Ustraa, Biotique, Plum, Mamaearth, Lotus, Khadi Essentials and OGX to name a few, with attractive discounts on its recently launched ‘Shop’ section.

While Trell takes pride in catering to the wellness needs of its users and providing a seamless shopping experience, it also benefits the content creators on the platform. The front running platform empowers these micro-entrepreneurs by enabling them to monetize their tried and tested recommendations in their videos. On the Trell Shop website, while buying products, customers can now make informed purchases by viewing videos by expert creators just before adding the product to their cart.

Speaking on how the platform caters to a myriad of lifestyle categories, Trell co-founder Pulkit Agrawal said, “The idea of launching Trell’s Shop section came after extensive research and study on consumer behaviour and preferences. Today, users creating and consuming content on Trell can also purchase desired products from eminent brands at their convenience. As Trell continues to evolve and grow, we will be expanding our product offerings to achieve our goal of becoming a global leader in the space.”

Offering content in seven regional languages including Marathi, Kannada, Tamil, Bengali, Malayalam, Telugu, and Hindi apart from English, the content creators on Trell hail from Tier-II and Tier-III cities. Trell has also noted that over 70 per cent of purchases on the Trell Shop are from these cities.

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