Report on Hindi News Viewership

Trell eyes the next 100 mn online shoppers in Tier II and Tier III cities

Trell is offering products from some of the top labels


KOLKATA: Social commerce, one of the biggest drivers of e-commerce today has witnessed exponential growth in recent years. This holds particularly true since the onset of the pandemic that saw a surge in online shopping. 

Besides social commerce, online video content has also experienced skyrocketing demand as people spend an increasing amount of time browsing for engaging, and relatable content.

Having chartered a remarkable growth trajectory, Trell is now offering products from distinguished beauty and personal care brands including Lakmé, Tresemme, and Ponds, amongst 50 labels including MyGlamm, Bombay Shaving Company, Mirabelle, Ustraa, Biotique, Plum, Mamaearth, Lotus, Khadi Essentials and OGX to name a few, with attractive discounts on its recently launched ‘Shop’ section.

While Trell takes pride in catering to the wellness needs of its users and providing a seamless shopping experience, it also benefits the content creators on the platform. The front running platform empowers these micro-entrepreneurs by enabling them to monetize their tried and tested recommendations in their videos. On the Trell Shop website, while buying products, customers can now make informed purchases by viewing videos by expert creators just before adding the product to their cart.

Speaking on how the platform caters to a myriad of lifestyle categories, Trell co-founder Pulkit Agrawal said, “The idea of launching Trell’s Shop section came after extensive research and study on consumer behaviour and preferences. Today, users creating and consuming content on Trell can also purchase desired products from eminent brands at their convenience. As Trell continues to evolve and grow, we will be expanding our product offerings to achieve our goal of becoming a global leader in the space.”

Offering content in seven regional languages including Marathi, Kannada, Tamil, Bengali, Malayalam, Telugu, and Hindi apart from English, the content creators on Trell hail from Tier-II and Tier-III cities. Trell has also noted that over 70 per cent of purchases on the Trell Shop are from these cities.

Latest Reads

BBC Studios’ Natural History Unit to bring new podcast series from 4 October

BBC Studios has announced that producers of natural history programmes such as Planet Earth II and Blue Planet II are bringing their storytelling to audiences’ ears with a new podcast. Whether one is a nature lover, nature curious or haven’t yet realised nature is for one.

iWorld Over The Top Services
International streaming service Starzplay rebrands as Lionsgate+ in 35 countries

Mumbai: Starz has announced that its premium international streaming service, Starzplay, will rebrand as Lionsgate+ in 35 countries. This coincides with a new brand look and graphics package, rolling out globally on 29 September 2022.

iWorld Over The Top Services
Jio Studios & producer Mahaveer Jain launch Newcomers to encourage new talent

Mumbai: At Ficci Frames Fast Track 2022, Jio Studios along with producer Mahaveer Jain, launched an initiative, Newcomers. A consortium of 23 leading Indian filmmakers like Rajkumar Hirani, Rohit Shetty, Sukumar, Ashutosh Gowariker, Kabir Khan, Imtiaz Ali, Gauri Shinde and R. Balki, Aanand L Rai,...

iWorld Over The Top Services
Stepathlon appoints sports industry veteran Nick Rusling as MD

Mumbai: Technology-driven fan engagement company, Stepathlon has appointed Nick Rusling, a veteran of the sports industry, as managing director. Rusling will be based in London and will report to CEO & chairman Ravi Krishnan.

iWorld Over The Top Services
Saregama launches Carvaan Mini remembering Late Lata Mangeshkar on her birth anniversary

Mumbai: On the 93rd birth anniversary of the iconic singer, the late Lata Mangeshkar, Saregama has launched a special edition – Carvaan Mini. This dedicated speaker carries 351 of the most iconic songs from the ocean of gems that Lata Ji created. This special edition has 351 pre-loaded songs sung...

iWorld Over The Top Services
Tiki launches #CuttputlliOnTiki campaign to promote Pooja Entertainment’s film

Mumbai: Tiki, a short video-making community, has partnered with Pooja Entertainment to promote the recently launched movie "Cuttputlli," starring Akshay Kumar and Rakul Preet Singh. After the movie was released on 2 September 2022 on Disney+ Hotstar, Tiki ran a two-week-long campaign, "#...

iWorld Over The Top Services
OTT streaming services are most popular entertainment than traditional TV: Magnite Asia MD Gavin Buxton

Creating a great ad experience and monetising all ad formats is the biggest challenge for media owners and brands today. Major global streaming platforms like Netflix and Disney+ are planning to roll out exclusive advertising solutions in 2023.

iWorld Over The Top Services
Prime Video onboards Varun Dhawan as its first #PrimeBae

Varun Dhawan has been named as the first "#PrimeBae" on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else') to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates...

iWorld Over The Top Services
The price of being a music superfan

Everyone loves to hear their favorite music, especially when it is accessible via online streaming platforms, but have you ever wondered what happens when an average music listener looks forward to being a superfan? What's the cost incurred? Front row tickets, deluxe editions, signed t-shirts, etc...

iWorld Gaming